BOULDER, Colo.--(BUSINESS WIRE)--Sovrn Holdings, Inc., advocate and partner to independent publishers who represent more than 80,000 websites, is announcing it has received validation by the Trustworthy Accountability Group as a Digital Advertising Assurance Provider (DAAP) after a comprehensive independent audit by the Alliance for Audited Media (AAM). The DAAP validation process confirmed that Sovrn has processes and controls in place to fight online piracy in order to protect publishers and brands from related advertising fraud.
Sovrn is the first Ad Exchange and Supply Side Partner (SSP) to undergo an outside audit in order to become a validated DAAP through the Trustworthy Accountability Group’s (TAG) anti-piracy program. The DAAP program helps advertisers and agencies avoid damage to their brands from ad placement on websites and other media properties that facilitate the distribution of pirated content and counterfeit products.
“We work with thousands of publisher who are creating the content that makes the Internet great. They want a partner who is serious about fighting piracy and fraud on their behalf,” said Walter Knapp, CEO of Sovrn. “Going through an independent audit is one of the steps to provide advertisers trust that their ad spend is not supporting criminal activity.”
“Advertisers and agencies do not want to put their valuable brands at risk of association with criminal activity like piracy,” said TAG CEO Mike Zaneis. “As the first exchange and SSP to undergo a validated DAAP audit, Sovrn is at the forefront of eliminating piracy and its associated ad fraud from the ad tech supply chain.”
“Our audit verifies that the processes and controls implemented by Sovrn ensure that their publisher network is free of pirated content,” said Steve Guenther, AAM’s Vice President of Digital Auditing Services. “This helps assure advertisers that they are dealing with a transparent, safe and trustworthy source of ad inventory across Sovrn’s network of independent publishers.”
Publishers and advertisers interested in working with Sovrn can learn more by contacting firstname.lastname@example.org.
Sovrn believes content creators and publishers are the soul of the Internet. Their content is what makes the Internet great. That’s why we give content creators tools to make money, access to distribution and scale to grow their audience, and a massive data commons for extraordinary insights. At Sovrn we don’t just plug into the online advertising ecosystem. We own and operate a proprietary ad technology stack with direct connections to every major buyer in the world. Sovrn is headquartered in Boulder, Colo. with offices in Denver and New York. For more information, please visit http://sovrn.com or follow Sovrn on Twitter @SovrnHoldings.