WASHINGTON--(BUSINESS WIRE)--Rocket Fuel (NASDAQ:FUEL), a leading Programmatic Marketing Platform provider, today published a customer success story that highlights the dramatic return a client received with the company’s artificial intelligence-driven Moment Scoring™ technology. Environmental Defense Fund’s (EDF) 2015 year-end fundraising campaign using Rocket Fuel’s Direct Response achieved an impressive 241 percent return on ad spend (ROAS) when targeting previous EDF donors, and an overall 194 percent ROAS.
“Rocket Fuel had the lowest CPA and the highest ROAS among all of our ad serving partners,” said Aviva Downing, Digital Acquisition, Environmental Defense Fund. “As a non-profit, we need to maximize the efficiency of our marketing spend. Rocket Fuel’s platform helped us inspire more year-end giving at a better return on ad spend than ever before.”
The campaign, which ran during the fourth quarter of 2015, produced an overall ROAS increase of 41 percent compared to 2014. The prospecting portion of Rocket Fuel’s program produced a 70 percent ROAS. This was 13 percent higher than the next best performing vendor.
EDF faces a perennial challenge -- the end of the year is a hard time to reach donors since there are so many causes appealing for support over the holiday season. EDF partnered with Rocket Fuel to deploy a two-pronged approach. First, EDF carved key donors from their database and Rocket Fuel facilitated moving that donor segment online for ad targeting through an onboarding partnership. Direct targeting of first-party data, in conjunction with Rocket Fuel’s Moment Scoring™ technology, proved a powerful combination for driving donor activity.
Second, EDF allocated nearly 40 percent of their campaign budget toward finding new donors. Rocket Fuel’s artificial intelligence ran audience models focused on identifying prospective donors. The models proved so successful that EDF increased their media spend by 25%.
“We chose Rocket Fuel because they have made a serious commitment to its politics and advocacy business,” said Downing. “With an office right in Washington, D.C., and a dedicated team, the support they provided was outstanding. They helped us drive great results with full transparency.”
“Our DC-based team was delighted to work with EDF, one of the world’s largest and most well-respected non-profit environmental organizations,” said JC Medici, Rocket Fuel’s national director of politics and advocacy. “Rocket Fuel is proud to partner with non-profit groups, like EDF. By leveraging our proprietary Moment Scoring™ technology to find optimal moments to identify potential donors, EDF was able to raise the funds needed to make their work, protecting the environment, possible.”
Full details on EDF’s success with Rocket Fuel can be found in the featured success story at http://rocketfuel.com/casestudy/environmental-defense-fund/. To date, Rocket Fuel has profiled the success of more than 50 satisfied clients in published success stories, all of which are available at http://rocketfuel.com/customers.
About Rocket Fuel
A leading Programmatic Marketing Platform provider, Rocket Fuel Inc. (NASDAQ: FUEL) offers brands, agencies, and platform partners managed services, as well as a SaaS-based Data Management Platform (DMP) and Demand Side Platform (DSP), to optimize performance, awareness, and lift across marketing objectives, channels and devices. By applying artificial intelligence at big data scale, Rocket Fuel’s Moment Scoring™ technology performs a real-time calculation of each ad opportunity based on a marketer’s goal to determine the likelihood a consumer will engage in a desired action. Moment Scoring technology is designed to go beyond 1:1 marketing by learning to predict what marketing actions to take with a campaign at a precise moment in time, which results in a much more efficient use of marketing dollars. Rocket Fuel serves more than 75 of the Ad Age 100, three of the top five agency holding company trading desks, and partners with some of the world’s leading CRM platforms, marketing platforms and systems integrators. Headquartered in Redwood City, California, Rocket Fuel has over 20 offices worldwide.