FORT WORTH, Texas & SAN DIEGO--(BUSINESS WIRE)--Xpressdocs and Chalk Digital announced an exclusive partnership today that enables real estate and franchise clients to quickly, easily and affordably transform their print marketing collateral into geo-targeted mobile ads. This industry-first service gives clients powerful new options for targeting buyers, including millennials, tech-savvy professionals and other consumers who are difficult to reach through other marketing channels.
Xpressdocs is the largest provider of direct marketing solutions for real estate and franchise industries. Chalk Digital developed the world’s first and only platform that enables local real estate brokers and agents to create and publish geo-targeted mobile advertising, all at a fraction of the cost of using traditional mobile ad networks.
“Combining Xpressdocs Marketing Services with the Chalk Digital Instant Ad Platform enables hundreds of thousands of real estate professionals and franchise clients to gain a local advantage by launching a coordinated print and mobile campaign simultaneously. This doubles their consumer reach and effectiveness through an ‘Air to Ground’ integrated marketing campaign,” offered Darrin Rayner, Xpressdocs EVP.
The proprietary Xpress Mobile solution gives Xpressdocs’ customers an intuitive, fast and easy way to launch both services through their existing Xpressdocs Marketing Platform:
- Export content from new or existing brochures, postcards and other print collateral into banner ad templates, eliminating the time and expense of creating separate content for mobile marketing campaigns.
- Target mobile users based on geographic parameters such as ZIP code, city and proximity to a territory.
- Track views, clicks and other results to give sellers quantitative proof of a campaign’s reach and effectiveness.
- The mobile ad creation is free and ensures ad industry compatibility, licensing compliance as well as local and national firm’s brand guidelines for instant approval and co-pay support.
“Eighty-nine percent of home buyers use mobile at the beginning and throughout their search,” said Craig Hagopian, Chalk CEO and founder. “Our partnership with Xpressdocs gives real estate agents and franchise owners an affordable, turnkey way to reach those buyers and, in the process, add value in their clients’ eyes.”
Xpressdocs is a leading provider of direct marketing solutions for enterprises and franchises. The Xpressdocs marketing platform features an efficient way to produce integrated marketing campaigns that include print, email, social media and mobile. Platform users can easily customize and order full-service direct mail, digital and offset printing, custom packaging, bindery and finishing services. Xpressdocs powers marketing efforts for hundreds of national brands, across a variety of industries including: real estate, insurance, financial services, education and healthcare.
About Chalk Digital, Inc.
Chalk Digital is the provider of the industry’s first instant mobile ad platform for local businesses. Headquartered in San Diego, the company was founded by a scrappy team of experienced entrepreneurs and industry veterans from the mobile advertising, wireless products and small business solutions world that enjoy building successful companies around underserved market demand. Chalk Digital’s creativity comes from the company’s diversity with offices in San Diego, CA, Redwood City, CA, Delhi, India and Tokyo, Japan. For more information, please visit www.chalk.ad.