DUBLIN & AUCKLAND, New Zealand--(BUSINESS WIRE)--C&C Group continues to ramp up its international expansion in Asia-Pacific with the announcement of its second strategic partnership this month. C&C Group is proud to confirm the signing of a new long term agreement with Coca-Cola Amatil (NZ) Ltd for its Magners & Tennents brands.
C&C Group and Coca-Cola Amatil have worked together under a distribution agreement on Magners in New Zealand since 2014 and based upon the success of the last two years have agreed to new commercial terms which will form a 10 year strategic partnership between the two companies. Under the terms of the new deal Coca Cola Amatil and C&C group will enter into a profit and marketing investment sharing agreement which will strengthen Magners competitiveness, marketing and route to market.
Conor Hardy, Regional Director for Asia Pacific said: “We are delighted to strengthen our partnership with Coca-Cola Amatil in New Zealand. We are very optimistic about the future for our brands under this new agreement. This new strategic partnership will allow us to collaborate on a long term basis to ensure we position Magners and Tennents to participate in meaningful long term market growth”
Tim Jordan, Alcohol Business Manager for CCA NZ, said: “We’ve always valued the strength of our relationships with our brand partners, and we’re delighted to have the opportunity to extend that relationship with C&C even further. This new agreement gives us a strong platform on which to base the continued growth of these great brands in the New Zealand market.”
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About C&C Group plc
C&C Group manufactures Bulmers the leading Irish cider brand, Magners the premium international cider brand, the C&C Brands range of English ciders and the Tennent’s beer brand. C&C Group also owns and manufactures Woodchuck and Hornsby’s, two of the leading craft cider brands in the United States.
C&C Group also distributes a number of beer brands in Scotland, Ireland and Northern Ireland, primarily for Anheuser-Busch InBev, and owns Wallaces Express, a Scottish drinks wholesaler.
The Group’s Irish wholesaling subsidiary, Gleeson group, owns and manufactures Tipperary Water and Finches soft drinks. C&C Group is also the exclusive distribution partner of Pabst Brewing Company, the largest independently owned brewing company in the US, for the UK and Ireland.
C&C Group is headquartered in Dublin and its manufacturing operations are based in Co. Tipperary, Ireland; Glasgow, Scotland; Somerset, England; and Vermont, USA. C&C Group plc is listed on the Irish and London Stock Exchanges.
About Coca-Cola Amatil New Zealand Ltd
Coca-Cola Amatil NZ Ltd is the licensed bottler of The Coca-Cola Company in New Zealand, and have been in operation since the early 1900s. As one of New Zealand’s leading multi-beverage businesses, Coca-Cola Amatil make and sell Coca-Cola drinks and a range of other leading beverages that New Zealanders love and enjoy. With four production facilities (located in Auckland, Putaruru and Christchurch) and three warehouses located around New Zealand, we meet the needs of our consumers by offering an extensive range of drinks for all occasions. These include household names such as Coca-Cola, Coke Zero, Diet Coca-Cola, Coca-Cola Life, Powerade, Fanta, Sprite, Keri Juice, Schweppes, a range of other beverages such as cordials and coffee, and a selection of iconic New Zealand brands including L&P, Pump, Baker Halls and Grinders Coffee.