NEWCASTLE, United Kingdom--(BUSINESS WIRE)--Performance Horizon, the global leader in digital partner marketing, was selected as a notable company in the North of England as part of the Tech Nation 2016 report. The report is the most comprehensive analysis of the UK’s digital tech industries to date and underlines the economic importance of digital tech businesses, which are growing 32% faster than the rest of the UK economy.
Tech Nation 2016 was produced by Tech City UK, the UK government backed organisation tasked with accelerating the growth of digital businesses, and innovation charity Nesta in partnership with core data partner GrowthIntel. The report profiles the UK digital landscape across 27 ‘clusters’ within the East, North, London and Southeast, The Midlands, Northern Ireland, Scotland, Southwest and Wales.
“Tech Nation 2016 provides an unprecedented insight into the growing economic importance of the UK’s digital businesses,” said Gerard Grech, CEO of Tech City UK. “Tech Nation 2016’s findings will prove invaluable to industry, international investors and digital businesses themselves, acting as a detailed topography of the UK’s digital economy and signposting where future opportunities lie.”
Representing Newcastle and Durham, Performance Horizon was named alongside seven notable companies in the North of England including Label Worx, Cocoon, Starship, Wakelet, The Floow, Geek Talent, and Peak. With headquarters in Newcastle, Performance Horizon is the leading provider of SaaS solutions for digital partner marketing. The company has grown 1,131% over the past four years and was ranked second in the Northeast in the recent Deloitte UK Technology Fast 50.
Commenting on Tech Nation 2016, Chief Operating Officer Paul Fellows said, “It’s an honor to be recognised in such a landmark study of the UK’s digital tech economy, which has seen explosive growth across the entire nation. The North of England continues to be a powerhouse of tech innovation, and the ability to share ideas and expertise across this collaborative cluster enables our business to grow faster and more sustainably.”
Major brands in travel, retail, finance and digital content rely on the Performance Horizon platform to drive customer acquisition, revenue increases and profitability gains through their online marketing partners. This includes the ability to optimize campaign performance, deploy creative, manage partner and product spend, adjust commission rates and run promotions on the fly, easily integrating data into existing workflows and systems via the open architecture as well as process partner payments globally.
For information about how your company can benefit from Performance Horizon and to request a demo, visit www.performancehorizon.com.
About Performance Horizon
Performance Horizon, the leading provider of SaaS solutions for digital partner marketing, enables brands to directly connect with their marketing partners to dramatically increase customer acquisition and drive high margin revenues from online marketing channels. With offices in the U.S., U.K., Japan and Australia, Performance Horizon's platform drives $3B+ in advertiser top line revenues across 155,000 marketing partners in over 170 countries. Performance Horizon is backed by top-tier investors, including Mithril, Greycroft Partners and DN Capital. For more information, visit www.performancehorizon.com and follow us @tweetphg.
About Tech City UK
We believe the UK is the best place to start and grow a digital business. Through dedicated programmes, we support the digital technology sector’s need for skills, infrastructure, and investment. We gather and share vital information, which informs policymakers. We give digital entrepreneurs a national and local voice. Our work accelerates the growth of digital businesses, in London and across the UK, at all stages of their development. You can see our work in action with Future Fifty, Digital Business Academy, Tech Nation, Upscale, the Tech Nation Alliance, the Tech Nation Visa Scheme, HQ-UK and Northern Stars, as developed and delivered by our sister team Tech North. We aim to make life better for the digital entrepreneur. www.techcityuk.com | @TechCityUK
