The research study covers the present scenario and growth prospects of the K-12 technology spending in the US for 2015-2019. To calculate the market size, Technavio analysts use the revenue generated by vendors through the following product segments: software and service and hardware.
Technavio education analysts highlight the following four factors that are contributing to the growth of the K-12 technology spending in the US:
- Open educational resources
- Data-driven personalized learning
- Ability to enhance knowledge absorption and sharing
- Government initiatives
Open educational resources
According to Technavio, the increasing focus on open educational resources and innovations in technology have resulted in the growth of a vast number of digital platforms offering easy access to a plethora of course materials from institutions across the world. Educational institutions are no longer the sole providers of higher educational courses; various short and precise online courses are emerging, catering to the needs of students with a particular area of interest. Several education companies are offering online certification courses that provide learning support, create online tests, and assess learning analytics to enhance student performance.
Arushi Thakur, one of the lead analysts from Technavio, specializing in research on K12 and higher education, says, “Online certification courses are being widely accepted, which has led to the development of an array of online full-degree programs and professional development courses. Massive open online courses, which are offered by several traditional education institutions and specialists, are increasingly gaining popularity.”
Data-driven personalized learning
Traditional classroom settings do not allow the teacher to monitor each student, whereas online settings enable the teacher to check students' progress in the class conveniently. In online education, big data and learning analytics allow for the customization of teaching methodologies as per the needs of individuals. The data captured can indicate student comfort in a particular course, his or her retention of concepts, and his or her level of interaction with the teacher. It also helps in targeting at-risk students early on and enabling teachers to assist them in making greater efforts to succeed and not drop out. Given the growth of these innovative services, several schools in the US are using automated dashboards to monitor class performance. Moreover, the feedback received by teachers from learners can aid in the improvement of course material.
Ability to enhance knowledge absorption and sharing
Digital media, including illustrations, and audiovisual representations, simplify the explanation of complex ideas. Various simulation and modeling tools help in explaining spatial arrangement concepts in 3D and temporal scales. Use of data displays, timelines, and interactive maps cumulatively offer visual links between taught lessons and new ideas and have improved learning methodology across various subjects, such as physics, the environmental sciences, astronomy, mathematics, and chemistry.
“Technology also helps in providing frameworks to streamline learning processes. Various online programs use interactive prompts that are designed to cater to the differences in each student's learning style and are available on demand when a learner requires help, eventually fading off upon completion of a task,” says Arushi.
K-12 technology spending in the US is supported by favorable government policies. The US government has realized the potential of interactive educational modes in schools and other educational institutions and is thus investing enormously in improving K-12 education. The government supports the adoption of digital learning platforms and provides devices, e-learning tools, and technologies toward this end. Initiatives such as the Digital Textbook Playbook, a collaborative effort by the Federal Communications Commission and US Department of Education, guide K-12 institutions on how to build digital content with rich learning experiences and other necessary infrastructure for students across the country.
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Technavio is a leading global technology research and advisory company. The company develops over 2000 pieces of research every year, covering more than 500 technologies across 80 countries. Technavio has about 300 analysts globally who specialize in customized consulting and business research assignments across the latest leading edge technologies.
Technavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.
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