NEWPORT BEACH, Calif.--(BUSINESS WIRE)--Today, United Capital Financial Advisers, LLC (“United Capital”), the nation’s largest financial life management firm, expands its platform with the acquisition of FlexScore™, the only patented digitized financial planning solution in the U.S. FlexScore is a revolutionary online product which was launched in 2012 at the Finovate Conference. It helps individuals digitally manage their financial lives and make prudent financial decisions. The acquisition represents a milestone in United Capital’s quest to equip their advisers and clients with a growing number of intuitive digital tools.
The FlexScore platform builds on United Capital’s Personalized Guidance System and serves as an engaging and innovative planning tool by gamifying the planning experience and rewarding consumers for good financial decisions and behaviors. The platform aggregates user financial data, including income, debt and investments, to generate an easy-to-understand numerical rating of an individual’s financial health. This score gives people a clear understanding of their financial situation and creates comparison scores to their peers. From there, users receive interactive advice on how to boost their score.
“FlexScore is the next big thing in dynamic and interactive financial planning, and we are absolutely thrilled to add it to our suite of online tools as we usher in the new industry standard,” said United Capital CEO Joe Duran. “FlexScore will complement our entire personalized guidance system and the tools we have built like the Money Mind® Analyzer and Honest Conversations®. We continue to build the bionic advisory firm of the future: advisers powered by technology.”
FlexScore founders Jason Gordo and Jeff Burrow originally constructed their award-winning technology to expand their services beyond the clients of the advisory firm that they built before joining United Capital in 2014. “We have prospered as part of the United Capital team and realized we could leverage the firm’s innovative culture and prowess in technology and marketing to take FlexScore, and all United Capital has to offer, to a far greater market than we could alone. We want to change the world of wealth management,” said Gordo.
As a firm dedicated to integrating modern technology with human interaction, United Capital also bolstered its staff by adding, Melroy Saldanha, CTO and Technical Co-founder of FlexScore, and Martin Ramirez, VP of Digital Experience, to its team. Ramirez, a leading technology design pioneer, holds PhD’s in Cognitive Science and Computer Engineering, both from Northwestern University. He will be responsible for making sure all of United Capital’s tools are the best in technology while keeping the individual at the epicenter. Saldanha, who holds a Master's Degree in Computer Science from Stanford University, will utilize his experience in artificial intelligence to help weave FlexScore into the United Capital process and maximize all of the engagement tools the company is building.
“Disruptive forces continue to reshape our industry. There has never been a more exciting time to transform the entire client relationship to something richer, more engaging and impactful. But it all takes brilliant people doing brilliant work,” Duran continued.
About United Capital Financial Partners
United Capital Financial Partners, Inc., the parent company of United Capital Financial Advisers, LLC (“United Capital”) and its consulting affiliate, is an independent financial life management firm. United Capital is a Registered Investment Adviser (RIA) offering client objective advice and an open architecture platform that enables a wide array of investment management solutions tailored specifically to client needs. Today, United Capital has approximately $15.4 billion in assets under management and 81 offices nationwide. For more information, please visit www.unitedcp.com.
