DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/rfzw2p/north_america_pet) has announced the addition of the "North America Pet Food Nutraceuticals Market - Growth, Trends and Forecasts (2015-2020)" report to their offering.
The total North American Pet Nutraceuticals market is valued at over $1528.4 million in 2015 and is projected to grow significantly between the years 2015 and 2020.
The North American markets are the first respondents to any major global trend or consumer pattern; the high level of market penetration and corresponding infrastructure are cited as reasons for pioneering attitude. The concept of pet humanization' is the major trend that is consolidating both the pet care and pet food markets into a sense of overall pet well-being.
One significant outcome of this trend is the consumer movement towards nutraceutical foods and remedies from the comfort or treats foods. This movement is well visible in the marketing and new product launches of the major firms. The choice of pet foods was traditionally based on factors such as marketing claims, packaging, convenience and costs. These factors have considerably changed over the years, with consumers now willing to pay more. The high consumer awareness also aids in the shift towards nutraceuticals.
The market is differentiated based various factors such as that of animal type, function type, ingredient type, application type and geography. Based on the animal type, the pet food sales are adjacent to the respective animal populations with dogs and cats occupying the major share. An increasing shift towards smaller breeds of dogs and cats is being observed in the recent years. On the end-user application muscle health, cognitive health, Digestive health continues to be the major concerns among pet owners, driving product sales in these segments. The differentiation between dietary supplements and nutraceuticals holds importance from a marketing and regulatory standpoint.
Companies Mentioned:
- Archer Daniels Midland
- The Scoular Company
- Omega Protein
- Novotech Neutraceutical
- Kemin
- BASF
- DSM
- Dupont
- Pet Food Manufacturers
- Nestle (Purina Pet Care)
- Merial
- Total Alimentos
- Mars Inc
- Vit2Be-Diana Group
- Roquett
Key Topics Covered:
1. Introduction
2. Research Approach & Methodology
3. Market Overview
4. Market Segmentation
5. Competitive Landscape
6. Company Profiles
For more information visit http://www.researchandmarkets.com/research/rfzw2p/north_america_pet
