LOS ANGELES--(BUSINESS WIRE)--1-800-LoanMart is proud to announce a new creative collaboration with Terry Bollea, twelve-time world heavyweight wrestling champion better known by his ring name “Hulk Hogan”. Starting February 8, 2016, Hulk Hogan will be featured in a variety of television and radio advertising commercials promoting the non-traditional lender, 1-800-LoanMart, with special appearances by Jimmy “Mouth of the South” Hart. Hulk Hogan has maintained mainstream popularity from the mid 80’s through today as the all-American, working-class character Hulk Hogan. Darren Prince, CEO of Prince Marketing Group, Hulk Hogan’s longtime marketing agent negotiated the LoanMart deal with Tommy Iorio, CEO of Rio Media.
“We are excited to launch the new 1-800-LoanMart creative with Hulk Hogan. This series of commercials highlights our ability to give people a second chance with their finances. We believe Hulk Hogan is the perfect spokesperson to deliver this message in an uplifting and positive manner,” commented Hugo Dooner, the Chief Executive Officer, of 1-800-LoanMart. “Hulk Hogan is one of the biggest names to ever come out of professional wrestling and is nothing short of a global icon. We expect the campaign to be a huge success and to run nationwide in the upcoming months.”
1-800LoanMart is a finance company that serves consumers with limited access to credit sources and allows them to achieve their financial objectives by supplying them with access to non-traditional loans. 1-800-Loan Mart is licensed by the California Department of Business Oversight.
Rio Media Inc. is the agency of record for 1-800-LoanMart and produced the commercials with Hulk Hogan. Rio Media is a full-service advertising agency that specializes in celebrity endorsement partnerships and direct response advertising. If you would like more information on this article, please call Tommy Iorio at 818-605-0945 or e-mail firstname.lastname@example.org.