CHICAGO & NEW YORK--(BUSINESS WIRE)--IRI™, a global leader in innovative solutions and services for consumer, retail, media and over-the-counter health care companies, announced today that it will be joining forces with the Center for Pricing and Revenue Management, a joint initiative of Columbia Business School and the Fu Foundation School of Engineering and Applied Science, to present an executive education program titled, “Pricing Analytics: The Science of Profitable Growth.” The course will be held on March 31 and April 1, 2016 at Columbia University’s New York City campus.
In today’s increasingly competitive marketplace, executives need to know how to use predictive analytics to develop profitable pricing and promotion strategies. In this course, participants will learn how to harness the power of data and analytics to develop pricing and promotional programs that drive profitable growth.
“Annual organic growth for consumer products, retail, and other relatively mature industries continues to hover below 5 percent,” said Dr. Krishnakumar (KK) Davey, president, IRI Strategic Analytics. “Market leaders are now developing new ways to drive improved performance through an integrated, analytics-driven approach to pricing, planning, marketing, collaboration and execution.”
"Dynamic pricing is one of today’s most exciting applications of big data and analytics,” said Dr. Robert L. Phillips, professor of professional practice at Columbia Business School. “This program will teach you to recognize pricing improvement opportunities and improve performance through better pricing.”
The course will highlight new approaches that will enable participants to leverage predictive analytics to better link pricing and promotion decisions to strategy and execution. The four main areas of focus for the program will be:
- Improving pricing and promotion decisions with predictive analytics
- Employing pricing analytics within an organization
- Translating insights from analytics into action
- Measuring the value and contribution of price analytics
The two-day workshop will be taught by Columbia Business School faculty members Robert L. Phillips, professor of professional practice and director of the Center for Pricing and Revenue Management; and Omar Besbes, the Philip H. Geier Jr. Associate Professor of Business. Bridging leading academic work with practical commercial advances, Dr. Sharat Mathur, practice leader, Revenue Growth Management, will lead the program for IRI.
For more information or to register for the program, click here.
About IRI
IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers and media companies to grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand cloud-based technology platform, IRI helps to guide more than 5,000 clients around the world in their quest to remain relentlessly relevant, capture market share, connect with consumers and deliver market-leading growth. A confluence of major external events—a revolution in consumer buying, big data coming into its own, advanced analytics and automated consumer activation—is leading to a seismic shift in drivers of success in all industries. Ensure your business can leverage data at www.iriworldwide.com.
About Columbia Business School
Columbia Business School is the only world–class, Ivy League business school that delivers a learning experience where academic excellence meets with real–time exposure to the pulse of global business. Led by Dean Glenn Hubbard, the School’s transformative curriculum bridges academic theory with unparalleled exposure to real–world business practice, equipping students with an entrepreneurial mindset that allows them to recognize, capture, and create opportunity in any business environment. The thought leadership of the School’s faculty and staff, combined with the accomplishments of its distinguished alumni and position in the center of global business, means that the School’s efforts have an immediate, measurable impact on the forces shaping business every day. To learn more about Columbia Business School’s position at the very center of business, please visit www.gsb.columbia.edu.
About the Center for Pricing and Revenue Management
The Center for Pricing and Revenue Management is a joint initiative of Columbia Business School and the Industrial Engineering and Operations Research department of the Fu Foundation School of Engineering and Applied Science at Columbia University. The Center’s activities focus on research, education and industry practice in pricing, customer, and business analytics, including forecasting, demand modeling, customer behavior, and optimization. To learn more about the Center for Pricing and Revenue Management, please visit http://www8.gsb.columbia.edu/cprm/.
