AUSTIN, Texas--(BUSINESS WIRE)--Starmount® today announced it has collaborated with Zumiez Inc. (NASDAQ: ZUMZ), a leading specialty retailer of apparel, footwear, accessories and hardgoods for young men and women who want to express their individuality through the fashion, music, art and culture of action sports, streetwear and other unique lifestyles, to launch the Starmount Customer Engagement Suite™ and point of sale (POS) solution to re-invent the shopping experience.
The Starmount Customer Engagement Suite is the industry’s first fully integrated enterprise solution designed to provide retailers and their customers with a POS experience that includes full omnichannel capabilities. The Customer Engagement Suite provides a series of solutions that support compelling shopping experiences, more efficient store operations, and seamless access to data, inventory and capabilities throughout the retail enterprise. By implementing the Starmount Suite, Zumiez can effectively tailor its IT environment to successfully align with its customers’ preferences and needs.
Meeting the Omnichannel Needs of an Innovative Retail Culture
To meet its goal of selling to customers anytime, anywhere, via any mix of channels the customer chooses, Zumiez needed a flexible, customer-focused platform consistent with the company’s innovative culture.
“While our primary objective in this project is to deliver a seamless omnichannel customer experience, we also wanted to significantly improve operational performance,” said Troy Brown, Executive Vice President of eCommerce and Omnichannel at Zumiez. “Starmount’s solutions support both of these goals in a way that helps us stay true to our brand and culture.”
After a successful 2015 multi-store pilot, Zumiez will be working closely with Starmount in 2016 on a chain-wide roll out of the Starmount Customer Engagement Suite platform throughout its network of stores in the U.S. and Canada. The new platform will support flexible paths to purchase for Zumiez shoppers — which include reserve/buy online and pick up in store same day; ship from any store to any location; and order online from the store — leveraging the stores as an essential component of the omnichannel experience. Mobile engagement tools and integrated loyalty programs will enable associates to provide a richer in-store experience with access to comprehensive product information, enterprise-wide inventory visibility, and the ability to process transactions anywhere on the store floor.
“We love partnering with retailers like Zumiez, who have a clear understanding of their customer and the shopping experience they want to deliver,” said Jerry Rightmer, Executive Vice President and Chief Product and Strategy Officer at Starmount. “Our omnichannel POS capabilities bring that vision to life and will help Zumiez engage with customers in a way that gives shoppers the flexibility they want and reinforces the Zumiez brand.”
By staying true to its core value proposition and investing in the technology that helps forge tighter connections with a loyal customer base, Zumiez is laying a foundation for ongoing growth in the competitive retail sector.
“Superior technology, a good cultural fit with our team, smart people, and an agile mindset and processes were on our list of priorities in selecting a technology partner,” said Rory Hudson, Vice President of IT at Zumiez. “We chose to work with Starmount because their approach aligns with our own vision of the way retail is evolving, and they’ve not only supported us along the way, but have acted as an extension of our team in helping us deliver an integrated and end-to-end omnichannel experience that provides flexible deployment options — whether it be through mobile devices or fixed registers.”
Starmount solutions power the store as the center of the omnichannel retail experience, creating a data-rich commerce platform to engage shoppers, streamline operations, and support seamless and consistent cross-channel customer interactions. Our solutions combine the best of in-store, online, and mobile shopping to empower associates to personalize the store visit, drive more sales anywhere in the store with robust product information, and access and fulfill inventory from any location. We’re the partner of choice for innovative brands who are redefining the role their stores play in today’s new era of retail. www.starmount.com