BOSTON--(BUSINESS WIRE)--Drizly, the technology company powering fast, convenient alcohol delivery across the U.S., today announced a strategic partnership with Allrecipes, the world's largest food-focused social network, to make on-demand beer, wine and liquor delivery accessible from Allrecipes’ most popular recipes. With the new service, party planners and cooks can have ingredients and products delivered direct to their doorstep in less than one hour through the use of a "Buy Now” button that connects them directly to the Drizly platform.
“Drizly’s integration with Allrecipes is powering unprecedented convenience to an entirely new audience of shoppers,” said Nick Rellas, CEO and co-founder of Drizly. “We love that these beverage enthusiasts can find inspiration on Allrecipes’ site and app, and in-turn have all of the ingredients conveniently and quickly delivered to their home through Drizly and our retail partners. Partnerships like this are the natural progression of building the Drizly brand and bringing the joy of drinking to consumers across the country.”
The Drizly partnership also opens up opportunities for beer, wine and liquor partners to reach Allrecipes’ 40 million busy, tech-savvy shoppers at the exact moment they are making their purchase decisions and preparing beverages.
“Ninety percent of Allrecipes shoppers are using our recipes to inform their food and beverage choices; and more than half of these shoppers are purchasing related ingredients within hours of their visit,” said Corbin de Rubertis of Allrecipes. “Our partnership with Drizly allows us to provide these busy cooks with unparalleled levels of convenience while at the same time providing beverage brands the opportunity to be in front of these shoppers with hyper-local, retailer-specific promotional offers at the exact moment they are making their brand choices.”
The Drizly and Allrecipes service is available now to users in the 18 major cities that Drizly is currently serving.
Allrecipes.com, the world's largest food-focused social network, receives more than 1.3 billion visits annually from home cooks who connect and inspire one another through recipes, photos, reviews, personal collections, videos, shopping lists and profiles. Since its launch in 1997, the Seattle-based social site has served as a dynamic, indispensable resource for cooks of all skill levels seeking trusted recipes, entertaining ideas, every day and holiday meal solutions and practical cooking tips. Allrecipes is a global, multi-platform brand with 19 sites and 3 mobile apps serving 24 countries in 13 languages. It is owned by Meredith Corporation, which reaches more than 100 million unduplicated American women and over 60 percent of U.S. Millennial women.
Drizly™ is the technology company powering a superior shopping experience for beer, wine and liquor. Combining the best selection and price, content-rich and personalized shopping experiences, and the speed and convenience of on-demand delivery, Drizly delivers "The Joy of Drinking™" to legal-age drinkers across the United States. Backed by a world-class group of angel and institutional investors, the company has raised $17.8 million to become a superior place to shop for beer, wine and liquor in Austin, Baltimore, Boston, Chicago, Dallas, Denver, Hoboken/Jersey City, Indianapolis, Los Angeles, Minneapolis/St. Paul, New Orleans, New York City, Providence, Seattle, St. Louis, Tampa and Washington D.C.