EMERYVILLE, Calif.--(BUSINESS WIRE)--Peet’s Coffee announced today its commitment to sourcing cage-free eggs in all company-owned locations by 2020.
“Peet’s is transforming its food program and as we evolve and expand our offerings we are committed to collaborating with our suppliers to reach our goal of using cage-free eggs by 2020,” says Paul Rooprai, Senior Director of Marketing for Peet’s.
The premium coffee brand is partnering with the American Humane Association to craft its transition strategy to using cage-free eggs. This move is consistent with Peet’s commitment to using dairy from cows not treated with rBST, and non-GMO soy milk and almond milk.
“Peet’s should be applauded for its commitment to improve the lives of animals in its supply chain,” said Dr. Robin Ganzert, CEO of the American Humane Association, which runs the American Humane Certified® program, the largest certification program in the United States for meat, dairy, and egg products. “By using third-party verification, Peet’s is demonstrating it shares our common values of humane, compassionate treatment for farm animals.”
ABOUT PEET'S COFFEE
Peet's Coffee is a U.S. specialty coffee company founded by Alfred Peet in 1966 in Berkeley, California. Mr. Peet grew up in the coffee trade and moved to America from Holland after World War II. His coffee style was unlike anything Americans had ever tasted before - small batches, fresh beans and a superior quality roast that is rich and complex. Mr. Peet's influence of the artisan coffee movement inspired a new generation of coffee entrepreneurs, including the founders of Starbucks. Today, Peet’s Coffee upholds its commitment to high quality and freshness by sourcing the world’s best beans, roasting in small batches, and maintaining a strict standard of freshness through its unique direct store delivery network. Peet's continues to grow its business through its retail, grocery and e-commerce channels while maintaining the premium quality of its coffee. Peet’s is a private business owned by JAB Holding Co. For more information visit www.peets.com. To access Peet’s full store list, go here.