PARIS--(BUSINESS WIRE)--Tinyclues, the SaaS startup reinventing predictive marketing, announces today that it has raised €5 million (Series A), allowing them to accelerate their growth and international development. The round was led by Alven Capital, represented by Raffi Kamber who joins the Tinyclues board. Existing investors ISAI, represented by Jean-David Chamboredon, and Elaia Partners, represented by Xavier Lazarus, completed the round and reinforced their positions.
“The massive adoption of our solutions by the big e-commerce names in France emphasizes our technological leadership in the targeting and customer engagement fields. We pick up implicit signals (“tiny clues”) that are hidden in data in order to allow marketers to target, in a few clicks, their marketing campaigns, without the help of any data scientists. Beyond this highly motivating vote of confidence, this new round will allow us to extend our offer and accelerate our international development, starting in 2016,” says David Bessis, founder and CEO of Tinyclues.
The Tinyclues platform allows marketers to easily identify the right audience from within their customer base in order to target them with the most relevant products or services from their offering. Tinyclues thus enables them to interact more often and more personally, and to increase their targeted marketing campaigns’ revenue by at least 30% without over-soliciting the customer base.
Marketing campaign performance is the main priority for e-commerce websites and retailers, who see it as a direct line to growth, as confirmed by Ghadi Hobeika, Digital and CRM Marketing Director of Fnac: “Thanks to Tinyclues, we are able to target our push marketing campaigns in a much more efficient way. Easily and quickly. The results were very positive: A/B-tested against Fnac’s previous targeting technology, Tinyclues delivered +30% in incremental revenue on tested campaigns”.
“We were impressed by the value rapidly created by Tinyclues for clients such as Fnac, 3Suisses, Vestiaire Collective or VeryChic, to name just a few,” concludes Raffi Kamber, Partner at Alven Capital.
Tinyclues was recently listed by Wired as one of the top 10 “Hottest Startups in Paris” and one of the top 100 “Hottest Startups in Europe”.
About Tinyclues
Tinyclues,
a SaaS predictive marketing solutions platform, allows e-commerce
websites and retail marketers to detect in a few clicks the most
relevant audience for a specific marketing message. Tinyclues’ clients
send around 1,000 targeted campaigns each month, representing more than
300 million emails, mobile notifications and Facebook Custom Audience
ads which result in an increase of around 30% in their campaigns’
revenue. Based on unsupervised machine learning technologies, Tinyclues’
solutions take advantage of all available data in order to pick up
implicit signals (“tiny clues”), making it possible to reach
unparalleled targeting and engagement levels in the customer
relationship. Used by 3Suisses, Cdiscount, Fnac, France Billet, La
Redoute, PriceMinister, Rue du Commerce, vente-priveee.com, Sarenza,
Vestiaire Collective, VeryChic and more, the Tinyclues solutions are a
breeze to install and use.
For more information, visit www.tinyclues.com
Twitter:
@tinyclues
About Alven Capital
Alven Capital is an independent venture capital firm with more than €250
million under management. It concentrates on accompanying fast-growing
startups in the internet and technology industries. Alven Capital has
already invested in more than 80 companies including MobPartner, Lengow,
Birchbox, SeLoger.com, MeilleursAgents, Drivy, Liligo, iAdvize, Webhelp,
OpenClassrooms, Gemmyo, happn, Mailjet, Algolia, BIME Analytics, etc.
For
more information, visit www.alvencapital.com
Twitter
: @alvencap
About Elaia Partners
Elaia Partners is an independent venture capital fund specialising in
the Digital Economy. Elaia Partners currently manages over €135 million
and invests in high-growth startups with strong potential, focused on
breaking ground in the digital economy, from the initial financing
rounds through to their emergence as global leaders. With a proven track
record of over forty years in venture capital and the digital economy,
the investment team’s mission is to play a proactive role alongside
entrepreneurs.
Elaia Partners has acted alongside companies such as
Sigfox, Mirakl, Criteo, Teads, Ornikar, Adomik, Talent.io, ZenChef,
Easyrecrue, Shift Technologies, Vodkaster, Tinyclues, etc.
For more
information, visit www.elaia.com
Twitter:
@Elaia_Partners
About ISAI
ISAI, the french tech founders’ fund, was founded by Pierre
Koscuisko-Morizet, Geoffroy Roux de Bezieux, Stéphane Treppoz, and
Ouriel Ohayon and is managed by Jean- David Chamboredon, Christophe
Raynaud and Pierre Martini. ISAI has raised €150 million mainly from
more than 100 entrepreneurs such as the founders of Alloresto (JustEat),
Aufeminin (AxelSpringer), Betclic, Boursorama, Criteo, Fortuneo,
Micromania, Mistergooddeal, Overblog, Netcentrex, Onedirect, Photoweb,
Pick-up Services, Photobox, Seloger, ShowRoomPrive, Sophis, Slimpay,
Sunrise, Travelprice, Twenga, Toluna, Vente-privee, Voyagermoinscher,
Webhelp. Since its first deal in june 2010 in Blablacar, ISAI has backed
about 20 companies among which Stickyads, TinyClues, Evaneos or Shopmium
which was recently acquired by Coupons.com.
For more information,
visit www.isai.fr
Twitter
: @isai_fr