FRAMINGHAM, Mass.--(BUSINESS WIRE)--Worldwide tablet shipments will reach 211.3 million units in 2015, down -8.1% from 2014, according to a new International Data Corporation (IDC) Worldwide Quarterly Tablet Tracker forecast. The new forecast follows three consecutive quarters of declining worldwide tablet shipments in 2015. Despite the challenges facing the overall market, IDC expects detachable tablets will continue to represent a growing portion of total shipments.
"We're witnessing a real market transition as end users shift their demand towards detachables and more broadly towards a productivity-based value proposition," said Jean Philippe Bouchard, Research Director, Tablets. "The proliferation of detachable offerings from hardware vendors continues to help drive this switch. We're starting to see the impact of competition within this space as the major platform vendors – Apple, Google and Microsoft – now have physical product offerings. With attractive price points, including the introduction of sub-$100 detachables, and platform innovation being driven by competition, IDC is confident that the detachables segment will nearly double in size in the next year, recording more than 75% growth compared to 2015."
"The transition to detachable tablets also ushers in two other key trends: the growth of Windows and a turnaround for Apple's iPad device line," said Jitesh Ubrani, Senior Research Analyst, Worldwide Mobile Device Trackers. "Though early reviews for the iPad Pro have been mixed, we believe the Pro to be the only reason for Apple to gain tablet market share in the coming years as they target select enterprise and prosumer audiences. At the same time we expect Windows-based devices – slates and detachables combined – to more than double its market share by 2019, driven by a combination of traditional PC OEMs as well as more household smartphone vendors."
Worldwide Tablet Market Share, by Screen Size, 2014, 2015*, 2019*
| Screen Size Band | 2014 | 2015* | 2019* | ||||||||||||
| Small (7" < 9") | 64.1 | % | 57.7 | % | 43.0 | % | |||||||||
| Medium (9" < 13") | 35.8 | % | 41.9 | % | 55.1 | % | |||||||||
| Large (13" < 16") | 0.1 | % | 0.4 | % | 2.0 | % | |||||||||
| Total | 100.0 | % | 100.0 | % | 100.0 | % | |||||||||
Source: IDC Worldwide Quarterly Tablet Tracker, December 1, 2015
* Forecast figures
In addition to the table above, an interactive graphic showing worldwide tablet market share by operating system for the 2014 – 2019 forecast period is available here. The chart is intended for public use in online news articles and social media. Instructions on how to embed this graphic can be found by viewing this press release on IDC.com.
Taxonomy Note: Total tablet market includes slate tablets plus 2-in-1 tablets. References to "tablets" in this release include both slate tablets and 2-in-1 devices.
About IDC Trackers
IDC
Tracker products provide accurate and timely market size, vendor
share, and forecasts for hundreds of technology markets from more than
100 countries around the globe. Using proprietary tools and research
processes, IDC's Trackers are updated on a semiannual, quarterly, and
monthly basis. Tracker results are delivered to clients in user-friendly
excel deliverables and on-line query tools. The IDC Tracker Charts app
allows users to view data charts from the most recent IDC Tracker
products on their iPhone
and iPad.
The IDC Tracker Chart app is also available for Android
Phones and Android
Tablets.
For more information about IDC's Worldwide Quarterly Mobile Phone Tracker, please contact Kathy Nagamine at 650-350-6423 or knagamine@idc.com.
About IDC
International Data Corporation (IDC) is the
premier global provider of market intelligence, advisory services, and
events for the information technology, telecommunications, and consumer
technology markets. With more than 1,100 analysts worldwide, IDC offers
global, regional, and local expertise on technology and industry
opportunities and trends in over 110 countries. IDC's analysis and
insight helps IT professionals, business executives, and the investment
community to make fact-based technology decisions and to achieve their
key business objectives. Founded in 1964, IDC is a subsidiary of IDG,
the world's leading technology media, research, and events company. To
learn more about IDC, please visit www.idc.com.
Follow IDC on Twitter at @IDC.
All product and company names may be trademarks or registered trademarks of their respective holders.
