ORLANDO, Fla.--(BUSINESS WIRE)--Six Flags Entertainment Corporation (NYSE: SIX), the world’s largest regional theme park company, today announced JUSTICE LEAGUE: Battle for Metropolis - the thrilling interactive 4-D dark ride, has received the 2015 Brass Ring Award for the industry’s Best New Product given by the International Association of Amusement Parks and Attractions at its annual conference and trade show in Orlando, Florida. The thrill ride opened to rave reviews this summer at Six Flags Over Texas in Arlington and Six Flags St. Louis and will debut at Six Flags Great America near Chicago and Six Flags Mexico in Mexico City in 2016.
“This ride is a game-changer in the regional and destination theme park industry and is hands down one of the most exciting and innovative attractions we have introduced in our 54 year history,” said Les Hudson, vice president of design for Six Flags. “The industry recognition underscores our company’s commitment to delivering new and innovative thrills in every park, every year.”
JUSTICE LEAGUE: Battle for Metropolis offers guests the ultimate dark ride adventure when they team up with The JUSTICE LEAGUE to outwit Lex Luthor and The Joker and save the city of Metropolis. As JUSTICE LEAGUE Reserve Team members, riders travel in sleek six-passenger custom designed, motion-based vehicles and engage in a full-sensory battle, complete with 4D effects of fire, cannon blasts, and explosions all while experiencing hairpin, 360-degree turns and the world’s first-ever virtual loop on a dark ride. Six Flags and Sally Corporation - the industry leader in dark rides - in partnership with Warner Bros. Consumer Products and DC Entertainment, collaborated to bring this state-of-the-art attraction to life.
“We are honored to receive this acknowledgement from our industry peers,” said Sally Corporation CEO John Wood. “We look forward to continuing our partnership with Six Flags to bring this experience to the next generation of thrill-seekers.”
JUSTICE LEAGUE: Battle for Metropolis was also named Best New Attraction by Theme Park Insider and chosen as one of the Top Ten Best New Amusement Park Attractions by readers of USA Today and 10Best.
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JUSTICE LEAGUE and all related characters and elements © & ™ DC Comics. (s15)
About Six Flags Entertainment Corporation
Six Flags Entertainment Corporation is the world’s largest regional theme park company with $1.2 billion in revenue and 18 parks across the United States, Mexico and Canada. For 54 years, Six Flags has entertained millions of families with world-class coasters, themed rides, thrilling water parks and unique attractions including up-close animal encounters, Fright Fest® and Holiday in the Park®. For more information, visit www.sixflags.com.
About Warner Bros. Consumer Products
Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.
About DC Entertainment
DC Entertainment, home to iconic brands DC Comics (Superman, Batman, Green Lantern, Wonder Woman, The Flash), Vertigo (Sandman, Fables) and MAD, is the creative division charged with strategically integrating its content across Warner Bros. Entertainment and Time Warner. DC Entertainment works in concert with many key Warner Bros. divisions to unleash its stories and characters across all media, including but not limited to film, television, consumer products, home entertainment and interactive games. Publishing thousands of comic books, graphic novels and magazines each year, DC Entertainment is the largest English-language publisher of comics in the world.
Owned and produced by the International Association of Amusement Parks and Attractions (IAAPA), the IAAPA Attractions Expo is the place to meet award-winning innovators and the who’s who of major attractions from around the globe. More than 30,000 participants from 100 nations will experience full-size theme park rides on the show floor today through Friday, Nov. 20. IAAPA Attractions Expo 2015 features the second-largest trade show floor in the event’s 97 year history with 558,000 net square feet of exhibit space filling the OCCC and part of its outdoor parking area.