myDevices Survey: Sixty-One Percent of Americans Want to Receive IoT Gifts This Holiday Season

Trump slightly edges out Clinton as America’s next “Technology President”

LOS ANGELES--()--myDevices, the Internet of Things (IoT)1 solutions company that “simplifies the connected world,” today announced the findings of its IoT for the Holidays survey, fielded in October among over 2,000 American adults aged 18 and older and conducted online on their behalf by Harris Poll. The survey, which was aimed at determining American attitudes toward IoT and connected technologies, along with their perceptions of how connected our presidential candidates are, found that more than half of Americans (51 percent) currently have some smart devices connected in their homes, including:

         

• Television

35 percent

• Streaming media player

23 percent

• Wearable fitness trackers

10 percent

• Home security systems

10 percent

• Smoke detectors

8 percent

• Home thermostats

8 percent

• Home lighting

8 percent
 

More Millennials ages 18-34 own connected devices than Americans in other age groups: 65 percent of Millennials say they own smart devices, compared to 57 percent of 35-44 year olds, 49 percent of 45-54 year olds, 40 percent of 55-64 year olds and 37 percent of senior citizens aged 65+.

71 percent of parents with children under 18 in the household have connected devices, compared to 43 percent of Americans without children under 18 in the household.

IoT gifts are hot this holiday season

Three in five US adults (61 percent) would like to receive IoT gifts this holiday season, with TVs, streaming media players and smartwatches topping the list:

Which of the following IoT gifts would you most want to receive this holiday season?

Percent of Americans who said this:

     
Smart TV 30 percent
Streaming media player 19 percent
Smartwatch 18 percent
Wearable fitness tracker 15 percent
Smart home thermostat 13 percent
Coffee maker 12 percent
Smart home lighting 9 percent
DIY connected home security 9 percent
 

Interest in receiving IoT gifts for the holidays was highest among younger Americans and steadily declined as the age of the respondents increased: 80 percent of Millennials ages 18-34 hope to be gifted IoT products this holiday season, 66 percent of 35-44 year olds, 57 percent of 45-54 year olds, 52 percent of 55-64 year olds, and 41 percent of 65+ year olds.

There was a curious division by region: a higher number of people in the South and West (66 percent and 67 percent, respectively) hope to receive IoT gifts compared to the Northeast (54 percent) and Midwest (56 percent).

Americans vote Trump most tech-savvy presidential hopeful

When asked which of the presidential candidates, if elected, would be America’s “Technology President,” Donald Trump (18%) and Hillary Clinton (17%) lead the pack, ranked one and two, respectively, followed by:

         
• Carly Fiorina 12 percent
• Dr. Ben Carson 12 percent
• Marco Rubio 11 percent
• Bernie Sanders 8 percent
 

Chris Christie and Jeb Bush were tied at just 4 percent of the total vote.

“While many of our presidential candidates aren’t known for being tech savvy – the results of the research clearly show that Americans would like to be as we head into the holiday season,” said Kevin Bromber, CEO of myDevices. “Smart TVs are an easy and obvious entry point into IoT, especially for those unfamiliar with what it is and promises to do. But soon Americans’ households and workplaces will be full of smart devices that make their lives easier: thermostats that intuitively control a home’s temperature – people get that – but devices that also report on the functionality of their HVAC systems, that automatically contact a repair man when the system breaks and reports back to the manufacturer about why it broke and how it’s been performing. That’s just one simple example. We’re on the brink of another technology revolution that will change the way we all live and work. In five years, 100% of Americans will have connected devices in their homes.”

Survey Methodology

This survey was conducted online within the United States by Harris Poll on behalf of Bospar from October 29 - November 2, 2015 among 2,020 adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Hannah Ruark: hannah@bospar.com

About myDevices

myDevices develops middleware platforms and application solutions for the Internet of Things that “simplify the connected world.” myDevices customized solutions allow companies that manufacture, sell, and support connected devices to efficiently connect products, manage data, and interact with their customers. myDevices is the first platform of its kind to offer a back-end connected device solution for the enterprise and an interconnected front-end solution for the end user. myDevices is headquartered in Los Angeles, CA, and is a division Avanquest.

For more information please visit www.mydevices.com

1 IoT: the ability to have your devices or "things" connect to the Internet so that they can be more useful to you in your daily life.

Contacts

Bospar for myDevices
Gaby Perez-Silva, 650-390-6700
Gaby@bospar.com
or
myDevices
Jake White, 310-702-4055
VP Marketing
bjakewhite@mydevices.com

Contacts

Bospar for myDevices
Gaby Perez-Silva, 650-390-6700
Gaby@bospar.com
or
myDevices
Jake White, 310-702-4055
VP Marketing
bjakewhite@mydevices.com