COLUMBIA, Md.--(BUSINESS WIRE)--Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, today announces that Merkle has joined the Yahoo Preferred Partner Program, a growing community of innovative advertising technology and service companies committed to delivering a higher standard of technology integration and client services to digital marketers.
As a longstanding partner of Yahoo, Merkle has been specifically selected and integrated into Yahoo Gemini, Yahoo’s proprietary marketplace for search and native advertising across devices, to help marketers achieve improved results through their Yahoo Gemini advertising campaigns.
“We’re delighted to be recognized as a Yahoo Preferred Partner,” said Ryan Gibson, EVP of Marketing Strategy, Agency Services at Merkle. “This partnership is a testament to the scale and impact of our solution, and supports our mission of providing marketers with cutting-edge tools that improve campaign effectiveness.”
The Yahoo Preferred Partner Program offers a wide range of resources, training, and support to help partner members grow their businesses. Yahoo Preferred Partners have passed a rigorous selection process and represent industry innovators and services partners that help simplify the process of driving digital marketing results.
“Yahoo is excited to work with Merkle, the latest industry-leading partner who has committed to a higher standard of Yahoo Gemini product integration and client services to drive advertiser performance, scale, and ROI,” said Alex Mrazek, Senior Director, Yahoo Partner Development.
Merkle is a global data-driven, technology-enabled performance marketing agency and the largest independent agency in the US for CRM, digital, and search. For more than 25 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights. When combined with its strength in performance media, Merkle creates customer experiences that drive improved marketing performance and shareholder value. With more than 2,900 employees, the privately held corporation is headquartered in Columbia, Maryland with 14 additional offices in the US and offices in London, Shanghai, and Nanjing. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.
Yahoo is a guide focused on informing, connecting, and entertaining our users. By creating highly personalized experiences for our users, we keep people connected to what matters most to them, across devices and around the world. In turn, we create value for advertisers by connecting them with the audiences that build their businesses. Yahoo is headquartered in Sunnyvale, California, and has offices located throughout the Americas, Asia Pacific (APAC), and the Europe, Middle East, and Africa (EMEA) regions. For more information, visit the pressroom (pressroom.yahoo.net) or the Company's blog (yahoo.tumblr.com).