LONDON--(BUSINESS WIRE)--dotmailer, the multichannel marketing automation platform of the dotdigital Group plc, the UK’s largest email marketing automation SaaS provider, has today become Magento’s first and only marketing platform to achieve the global Platinum Technology Partner status.
Magento is the world's fastest growing eCommerce platform, offering open-source solutions that give merchants complete flexibility and control over the look, content and functionality of their online store.
Their Platinum Partner program recognises segment leaders and provides for deeper collaboration in key categories critical for merchants. Partners need to pass a rigorous audit process with strict standards and guidelines to validate the quality of their product.
“dotdigital, and the dotmailer platform, is in complete alignment with Magneto’s strategy to enable retailers to extend Magento with the most advanced capabilities provided by our partners” comments Mark Lavelle, Magento Commerce’s new CEO.
dotmailer will be at the MagentoLive conference in Australia this week, where the talk will be around the long-anticipated release of the second edition of Magento 2. This is being hailed as the platform that will set retailers up for the future and makes it easier for administrators to manage all their online stores. The next generation of the flagship Magento digital commerce platform will incorporate new and improved eCommerce functionality and dotmailer’s connector has been designed to maximise these enhancements.
Simone Barratt, CEO of dotmailer comments, “This partnership, combined with the ease-of-use of the dotmailer platform, puts the power in the hands of online retailers to unlock an unparalleled level of marketing insight, ensuring a personalised and optimised journey for every customer.”
dotmailer is a multichannel marketing automation platform, supported by world-class strategic and support services. It enables you to use transactional, behavioural and social data to design, test and send powerful automated campaigns.
Established in 1999, dotmailer is a global company with 200 staff and B2C and B2B enterprise and SME clients across 150 countries. Key ecommerce clients in the UK include Paperchase, Elemis, Barbour, USN and Fraser Hart.