NEW YORK--(BUSINESS WIRE)--Please replace the release due to a change in the paragraph about Jennifer Paganelli.
The corrected release reads:
W2O GROUP ADDS SENIOR LEADERS TO BOLSTER AND DIVERSIFY GLOBAL HEALTH CARE OFFERING
-- Bose, Paganelli, Labus and Auletta Expand W2O Footprint in Key Regions
W2O Group, a network of complementary integrated marketing and communications firms, announced today the hiring of four leaders in health communications, media relations, digital and integrated marketing to further expand the company’s industry-leading position in health care.
- Anita Bose, named Head of Client Development, will be based in Chicago
- Jennifer Labus, Managing Director of Integrated Marketing, will be based in New York and lead the agency’s growing roster of integrated marketing accounts
- Jennifer Paganelli will co-lead the W2O Earned Media practices with Brian Reid
- Chuck Auletta, Group Director of Digital Marketing, will open the Philadelphia office to cultivate the client base there and expand W2O Group’s East Coast footprint.
“Agency evolution and innovation, at its root, is a unique combination of talent and technology, and we are elated to welcome four individuals known throughout the industry for their knowledge, passion, and results. The range of skills being added to our already strong set of capabilities will benefit current and future clients as they address a changing customer and regulatory landscape,” said Jennifer Gottlieb, W2O Group’s Chief Operations Officer and Client Services Leader. “Our continued investment in health care, as one of our core verticals, reflects the firm’s overall mission to clients to sustain relevance in a distracted world.”
Each of the four new directors will play an important role in expanding the depth of capabilities needed by our health care clients.
Bose will build entrepreneurial teams charged with propelling the development and execution of innovative solutions on top of W2O Group’s communications, analytics and integrated offerings, using 20 years of experience to bridge the shrinking gaps between public relations, advertising and marketing.
Paganelli will boost W2O’s capacity to provide deep, relationship-driven media counsel to health and consumer clients, drawing on expertise gained in Edelman and Cohn & Wolfe’s media practices. Based in New York, she will play a crucial role in ensuring sound navigation through the changing media landscape to maximize launches, minimize crises and implement large-scale education campaigns across traditional media as well as with online influencers.
Labus, who worked in-house at Pfizer and several leading digital and marketing agencies, will marry the global experience she gained in both China and London with her U.S.-based brand marketing know-how to ensure senior-level, been-there, done-that counsel across integrated marketing accounts in the United States and EMEA markets.
Auletta will build the W2O Philadelphia office, creating a footprint for the firm in the second-largest media market on the East Coast and a home to operations for 300 of the Fortune 500. Auletta will drive strategy and deliver innovate marketing solutions for clients across W2O Group’s healthcare, technology, consumer, auto and entertainment practices, drawing on experiences from Digitas Health LifeBrands.
“The key to delivering on the shifting needs and expectations of organizations and brands is to position the right talent in the right places,” said Jim Weiss, CEO and Chairman of W2O Group. “I’m thrilled to welcome some of the industry’s best talent who align with our vision to pragmatically disrupt the status quo and provide ‘next-gen’ insights to our clients. The East Coast and Chicago were obvious locations to foster growth and we expect to continue to do so on a global scale.”
Read more about W2O Group’s growth and team vision on the Common Sense blog here.
About W2O Group
Founded and led by Chairman and CEO Jim Weiss, W2O Group is an independent network of complementary marketing, communications, research and development firms focused on integrated business solutions to drive change and growth through "pragmatic disruption" for the world's leading brands and organizations. W2O Group’s network includes WCG, Twist Mktg, BrewLife and W2O Ventures with 11 offices in the United States and Europe. http://w2ogroup.com.
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