DUBAI, United Arab Emirates--(BUSINESS WIRE)--Amira Nature Foods Ltd (NYSE: ANFI), a leading global provider of packaged Indian specialty rice, was recently recognized by Aditya Birla Retail Limited (ABRL), the retail arm of the business conglomerate Aditya Birla Group, for best ‘in-store visibility.’ The Best ‘Own-it’ Execution Supermarkets Award recognizes Amira’s strong visibility and presence in the More retail outlets, operated by ABRL.
ABRL is one of the largest supermarket chains in India with more than 500 stores under the More brand banner in two formats, Supermarket and Hypermarkets. Amira began its relationship with ABRL in 2009 and it has expanded its product offerings over time, currently providing a broad range of Basmati rice and other organic food products to More stores across the country.
Amira has successfully achieved widespread distribution and retail visibility of its products across India. Amira’s products are sold by Indian national retailers including Big Bazaar, Flipkart, Hyper city, Max Spar, Metro Cash & Carry, More, Nature’s Basket, Needs, Reliance Fresh, Spencer’s and Star Bazaar, as well as online distribution through Amazon, Snapdeal.com and Onekirana.com among others.
“We are extremely excited to receive this award from Aditya Birla Group,” said Karan A. Chanana, Chairman of Amira Nature Foods Ltd. “The award is a reflection of Amira’s success in executing and maintaining strategic widespread retail distribution of Amira’s products in India and the integrity represented by the Amira brand. The recognition this award represents motivates us to continue innovating the market and creating value for both our end consumers and retail partners. Our team has worked hard to ensure that our in-store positioning and visibility is of the highest standard. We capitalize on the strength of our brand and use key placement opportunities to ensure the Amira brand engages and communicates with consumers. Several of our techniques have been since applied by our competitors in various segments,” added Mr. Chanana.
About Amira Nature Foods Ltd
Founded in 1915, Amira has evolved into a leading global provider of branded packaged Indian specialty rice and other products, with sales in over 60 countries today. The Company primarily sells Basmati rice, which is a premium long-grain rice grown only in certain regions of the Indian sub-continent, under its flagship Amira brand as well as under other third party brands. Amira sells its products through a broad distribution network in both the developed and emerging markets. The Company’s global headquarters are in Dubai, United Arab Emirates, and it also has offices in India, Malaysia, Singapore, Germany, the United Kingdom, and the United States. Amira Nature Foods Ltd is listed on the New York Stock Exchange (NYSE) under the ticker symbol “ANFI.”
For more information, please visit www.amira.net
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