MoMA Design Store Presents The Skateroom at Delano South Beach

A Weeklong Installation and Pop-Up Shop of Limited Edition Artist Skateboards

Delano South Beach (Photo: Business Wire)

NEW YORK--()--The Museum of Modern Art (MoMA) Design Store is excited to announce its first installation and pop-up shop during the week of Art Basel Miami Beach with The Skateroom at Delano, a Morgans Hotel Group (NASDAQ:MHGC) property celebrating its 20th anniversary this year. The three entities will create an immersive installation throughout the legendary property with the exclusive, limited edition series of skate decks featuring artwork by Andy Warhol, made in collaboration with The Andy Warhol Foundation for the Visual Arts.

The skate decks will be displayed at Delano from November 30th to December 6th. This includes a deluxe set of 32 unique decks featuring Andy Warhol’s 32 Campbell’s Soup Cans, a set of 8 decks with the pop icon Colored Campbell’s Soup Cans, and triptychs with Gold Marilyn Monroe, Guns, Car Crash, Self Portrait and Detail of the Last Supper.

The skate decks will be available for purchase, though in very limited quantities. A percentage of proceeds from the sales will be donated in support of The Skateroom’s non-profit partner, Skateistan, an international NGO initiative that empowers children in third-world countries through skateboarding and education.

"32 Campbell’s Soup Cans and Gold Marilyn Monroe are artworks in MoMA’s collection. The quality of the reproduction of the artwork on all the skate decks is exceptional and is sure to excite art enthusiasts. As the exclusive retailer, we’re proud to partner with Delano and The Skateroom to unveil this exciting collection,” said Emmanuel Plat, Director of Merchandising, MoMA Design Store.

JP Oliver, Regional Vice President, Morgans Hotel Group, adds, “This is a time of year when Miami and South Beach come to life with creativity and inspirational art expression. When Delano opened in South Beach 20 years ago, we were the art. Today we could not think of a more befitting partner than the MoMA Design Store and The Skateroom to unveil these powerful, accessible and thoroughly contemporary pieces.”

“The Foundation is proud to continue Warhol’s tradition of collaborating with creative leaders whom challenge convention,” said Michael Dayton Hermann, Director of Licensing, The Andy Warhol Foundation. “MoMA Design Store’s presentation of The Skateroom at Delano South Beach is a fitting celebration of the artist’s enduring influence.”

To celebrate the launch, Delano will host a private party for the MoMA Design Store and The Skateroom installation and pop-up shop the evening of Wednesday, December 2nd, 8:00 p.m. to 11:00 p.m.

ABOUT THE MoMA DESIGN STORE

The MoMA Design Store offers curator-approved products that bring quality, creativity, and design innovation to everyday living. Every purchase supports groundbreaking exhibitions at MoMA, a wide range of education programs, and the preservation of the Museum's collection.

ABOUT THE SKATEROOM

The Skateroom fuses the energies of legendary artists and a legendary underground culture to fund projects that empower global youth. By inviting world-leading contemporary artists to reinterpret skate culture, we produce art you’ve never seen on a board. Part of the proceeds of these bespoke collaboration go to Skateistan, an international NGO that uses skateboarding and education as a tool for empowering disadvantaged youth.

ABOUT THE ANDY WARHOL FOUNDATION FOR THE VISUAL ARTS, INC.

As the preeminent American artist of the 20th Century, Andy Warhol challenged the world to see art differently. Since its founding in 1987 in accordance with Andy Warhol’s will, The Andy Warhol Foundation has established itself as among the leading funders of contemporary art in the United States having distributed nearly $250,000,000 in grants supporting the creation, presentation and documentation of contemporary visual arts, particularly work that is experimental, under-recognized or challenging in nature. The foundation’s ongoing efforts to protect and enhance its founder’s creative legacy ensure that Warhol’s inventive, open-minded spirit will have a profound impact on the visual arts for generations to come. Proceeds the foundation receives from licensing projects such as this contribute to the Foundation’s endowment from which it distributes grants. For more information please visit www.warholfoundation.org.

ABOUT DELANO SOUTH BEACH

A seductive oasis in the heart of vibrant South Beach, Delano is a world-class resort appealing to the most discerning travelers from around the globe. Morgan’s Hotel Group’s signature luxury brand, Delano South Beach, is a place of reconnection, introspection, discovery and pure escape. Delano South Beach opened its doors in 1995 ushering in a period of reinvention for Collins Avenue with the introduction of the first boutique oceanfront resort. Originally designed by Philippe Starck, Delano South Beach features a stunning international collection of furniture and objects, including works from such renowned artists as Antonio Gaudi, Man Ray, Charles and Ray Eames, Salvador Dali and Mark Newson. Set directly on the beach on Collins Avenue in Miami Beach, Delano is a self-contained destination featuring Bianca, Umi Sushi & Sake Bar, Rose Bar, FDR, Delano Beach Club and agua Spa. For more information please visit www.delanohotel.com.

ABOUT MORGANS HOTEL GROUP

Morgans Hotel Group Co. (NASDAQ:MHGC) is widely credited as the creator of the first "boutique" hotel and a continuing leader of the hotel industry's boutique sector. Morgans Hotel Group operates Delano in South Beach, Mondrian in Los Angeles, South Beach and London, Hudson in New York, Morgans and Royalton in New York, Clift in San Francisco, Shore Club in South Beach and Sanderson and St Martins Lane in London. Morgans Hotel Group has ownership interests or owns several of these hotels. Morgans Hotel Group also has expanded its brand through Delano in Las Vegas, a licensed hotel, and 10 Karaköy in Istanbul, Turkey, a franchised hotel. Morgans Hotel Group also licenses its brand through Delano in Las Vegas and 10 Karakoy in Istanbul, Turkey. Morgans Hotel Group has other hotels in various stages of development to be operated under management or franchise agreements, including a Mondrian property in Doha, Qatar and a Delano in Dubai. For more information please visit www.morganshotelgroup.com.

Contacts

For press inquiries:
MoMA Design Store
Marisa Jones Issa, 917-675-4378
marisa.jonesissa@camronpr.com
or
Catherine Walsifer, 917-675-4381
catherine.walsifer@camronpr.com
or
The Skateroom
Adrien de Liedekerke, +32.475.95.12.81
adl@theskateroom.com
or
Delano South Beach
Brittany D’Erasmo, 212-561-5488
bd@ideason8.com

Contacts

For press inquiries:
MoMA Design Store
Marisa Jones Issa, 917-675-4378
marisa.jonesissa@camronpr.com
or
Catherine Walsifer, 917-675-4381
catherine.walsifer@camronpr.com
or
The Skateroom
Adrien de Liedekerke, +32.475.95.12.81
adl@theskateroom.com
or
Delano South Beach
Brittany D’Erasmo, 212-561-5488
bd@ideason8.com