BOSTON--(BUSINESS WIRE)--Evariant, the leading provider of a CRM platform based on a centralized healthcare data hub, analytics, and communications engine, announced today it will be co-presenting a session, “Going Unbranded: Wake Forest Baptist Medical Center Takes On Digital’s Most Underutilized Secret Weapon” on Monday, November 9 at 2:45 p.m. ET at the Greystone Healthcare Internet Conference. The session will feature Evariant’s Vice President of Client Solutions, Gary Druckenmiller and Wake Forest Baptist Medical Center’s Assistant Vice President of Marketing, Jeff House.
Attendees of this session will learn about the advantages of one of the most effective digital marketing tactics in healthcare — going unbranded. This digital marketing tactic strips away bias and allows health systems to drive awareness without having to convince the patient of their benefits. The session will highlight Wake Forest Baptist Medical Center’s success in going unbranded for their 2015 dialysis campaign.
Additionally, Evariant will be at booth #48 during the Greystone Healthcare Internet Conference from November 9 - 11 in Orlando, FL.
WHO: |
Gary Druckenmiller, vice president of client solutions at Evariant | |||
Jeff House, assistant vice president of marketing at Wake Forest Baptist Medical Center | ||||
WHAT: |
Session: “Going Unbranded: Wake Forest Baptist Medical Center
Takes on Digital’s Most |
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WHERE: |
Greystone Healthcare Internet Conference | |||
Omni Orlando Resort at ChampionsGate | ||||
Augusta Room | ||||
1500 Masters Boulevard | ||||
Orlando, FL 33896 | ||||
WHEN: |
Monday, November 9, 2:45 – 3:45 p.m. ET | |||
About Evariant
Evariant sees a future where healthcare organizations deliver precise, efficient care solutions not only inside an organization’s walls, but also beyond. We make this a reality by continuously innovating a healthcare CRM platform – a platform based on a centralized healthcare data hub, analytics, and communications engine - capable of identifying, executing, and measuring all types of engagement initiatives. The result is greater visibility into opportunities, richer engagement with key constituents, and continuous measurement and improvement. Many of the leading healthcare institutions have selected our solutions to optimize their care strategies and related initiatives. Learn more at www.evariant.com.