SAN FRANCISCO--(BUSINESS WIRE)--Fitbit, the leader in the connected health and fitness market, today unveiled FitForGood, a charitable platform inviting Fitbit fans to get fit for a good cause. Fitbit’s FitForGood challenge encourages anyone with a Fitbit account to sign up, and get moving, with their steps counting towards a challenge across three national non-profit organizations: The American Diabetes Association, The American Heart Association and National Multiple Sclerosis Society. Actress, dancer, singer and Emmy Award-winning choreographer and Fitbit Ambassador, Julianne Hough will provide motivation to inspire people across the nation to get fit for good. At the end of the challenge, Fitbit will donate a total of $1 million across the three organizations.
“The work that each of these three organizations do is so important to our country and closely aligns with our mission as a company, which is to give people the tools to help them live healthier, more active lives,” said James Park, Fitbit Co-Founder and CEO. “By helping people see how small changes can add up to big results, Fitbit makes the path toward health and fitness fun, engaging and sustainable. Like we did with FitForFood earlier this year, we’re encouraging all of our users to get active and do something good for themselves while providing an opportunity to give back at the same time.”
Here’s How it Works: $1 Million – 2 Weeks – 3 Charities
- Starting today, Nov. 4, anyone with a Fitbit account can sign up and opt-in to compete in the FitForGood challenge
- The challenge will run from Nov. 9-20, during which time participant steps count toward the non-profit organization’s team total
- Users select one of the three non-profit organizations to walk in support of: The American Diabetes Association, The American Heart Association, or National Multiple Sclerosis Society
- At the end of the campaign, Fitbit will make a $1 million donation in total to the three non-profit organizations with the organization accumulating the highest amount of steps receiving $500,000, the second-most receiving $350,000 and the third-most receiving $150,000
Motivation from New Fitbit Ambassador – Julianne
Hough
Julianne Hough is known to audiences around the world
for her success in film, television and music. She was a two-time
professional champion on ABC’s top-rated “Dancing with the Stars,”
before making a seamless transition to award-winning recording artist.
She is currently a judge on “Dancing With the Stars” and will be seen
next in the big-screen comedy “Dirty Grandpa” with Robert De Niro and
Zac Efron and stars in “Grease: Live,” which FOX will broadcast in
January. In addition to her performing career, she is also active in a
wide range of philanthropic endeavors, charities and humanitarian
efforts.
“FitForGood struck me as such an engaging, unique way to get people up and moving in support of three incredible causes,” said Julianne Hough. “Growing up as a dancer, health and fitness have always been at the core of my lifestyle and I’m excited to be sharing that passion with Fitbit’s fans, encouraging them to move more for good this month.”
Good for Me = Good for We
The U.S.
Centers for Disease Control and Prevention recommends that most adults
complete 30 minutes of physical activity at least five days of the week
to maintain their weight and reduce risk of illness.1 While
most people are aware of the benefits of being more active, exercising
more, eating smarter, sleeping better and managing their weight,
historically they have viewed those activities as time consuming and
difficult to achieve. Fitbit believes that tracking activity level,
sleep and nutrition can have a positive impact on health and well-being,
which may also benefit those living with chronic diseases. By combining
the power of technology with insights, Fitbit offers a wide variety of
connected health and fitness devices that help people at the everyday,
active and performance fitness levels pursue their health goals.
Anyone in the U.S. with a Fitbit account can go to www.fitbit.com/fitforgood to sign up and opt-in. Americans who do not have a Fitbit device are invited to participate by using MobileTrack on the free Fitbit app for their Android, iOs or Windows device. In addition, anyone without a Fitbit device will be given the option to purchase one during the sign-up process.
About Our Partners:
American
Diabetes Association
The American Diabetes Association is
leading the fight to Stop Diabetes and its deadly consequences and
fighting for those affected by diabetes. The Association funds research
to prevent, cure and manage diabetes; delivers services to hundreds of
communities; provides objective and credible information; and gives
voice to those denied their rights because of diabetes. For the past 75
years, our mission is to prevent and cure diabetes and to improve the
lives of all people affected by diabetes.
American
Heart Association
The American Heart Association is devoted
to saving people from heart disease and stroke – the two leading causes
of death in the world. We team with millions of volunteers to fund
innovative research, fight for stronger public health policies, and
provide lifesaving tools and information to prevent and treat these
diseases. The Dallas-based association is the nation’s oldest and
largest voluntary organization dedicated to fighting heart disease and
stroke.
National
Multiple Sclerosis Society
The National MS Society
mobilizes people and resources so that everyone affected by MS can live
their best lives as we stop MS in its tracks, restore what has been lost
and end MS forever. To fulfill this mission, the MS Society funds
cutting-edge research, drives change through advocacy, facilitates
professional education, collaborates with MS organizations around the
world, and provides programs and services designed to help people with
MS and their families move their lives forward. In 2014 alone, through
the Society’s comprehensive nationwide network of programs and services,
it devoted $122.2 million to help more than one million individuals
connect to the people, information and resources they need. To move
closer to a world free of MS, the Society also invested $50.2 million to
support more than 380 new and ongoing research projects around the world.
About Fitbit, Inc. (NYSE:FIT)
Fitbit helps people lead
healthier, more active lives by empowering them with data, inspiration
and guidance to reach their goals. As the leader in the connected health
and fitness category, Fitbit designs products and experiences that track
everyday health and fitness. Fitbit’s diverse line of award-winning
products includes Fitbit
Surge™, Fitbit
Charge HR™, Fitbit
Charge™, Fitbit
Flex®, Fitbit Zip® and Fitbit
One® activity trackers, as well as the Aria® Wi-Fi
Smart Scale. Fitbit products are carried in over 48,000 retail
stores and more than 55 countries around the globe.
Fitbit, the Fitbit logo, Fitbit Surge, Fitbit Charge HR, Fitbit Charge, Fitbit Flex, Fitbit One, Fitbit Zip, PurePulse, MobileRun, Aria and FitStar are trademarks, service marks and/or registered trademarks of Fitbit, Inc. in the United States and in other countries. All other trademarks, service marks, and product names used herein are the property of their respective owners.
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1 The Benefits of Physical Activity, Centers for Disease Control and Prevention, 4 June 2015. Accessed via: http://www.cdc.gov/physicalactivity/basics/pa-health/index.htm