ST. HELENA, Calif.--(BUSINESS WIRE)--Sutter Home® Family Vineyards, an iconic American winery, is working to make the holidays brighter for U.S. military personnel and their families. Through its Sutter Home for the Holidays initiative, Sutter Home has partnered with Operation Gratitude to send care packages to deserving troops around the world.
Now through December 31, Sutter Home fans can show their support for this worthwhile effort by texting HOME to 89800. For every valid text received, Sutter Home will donate $5, up to $20,000, to help send care packages to active duty military personnel.
“In the spirit of giving thanks this holiday season, we want to show our military heroes and their families how much we appreciate the sacrifices they make each and every day,” said Wendy Nyberg, Vice President of Marketing for Sutter Home. “We are especially thrilled that Sutter Home fans can participate in this effort and make a difference in the lives of those who serve.”
In addition to the texting campaign, every weekend this November, Sutter Home’s historic winery in St. Helena, CA, will double as a care kit assembly outpost. Sutter Home wine club members are invited to stop by the wine club member lounge at the tasting room to help assemble care kits of essentials, including toothpaste, tooth brushes, hot compresses, and more. In keeping with Operation Gratitude’s tradition of adding handwritten letters to every care package, volunteers will also have the opportunity to write messages of support and thanks to military personnel.
“We depend on volunteers and partners like Sutter Home to help us deliver more than 100,000 care packages around the world each year,” said Carolyn Blashek, CEO and founder of Operation Gratitude. “The simple act of sending a text to support this effort can make a meaningful impact on someone who is stationed away from home this holiday season.”
In addition to its partnership with Operation Gratitude, Sutter Home also has joined forces with the Veterans’ Business Outreach Center to help bring military personnel home to their families. Eligible members of the U.S. Military, Reserves and National Guard can apply online, now through December 31, at www.vbocix.org to win a trip home to anywhere in the continental United States.
About Sutter Home Family Vineyards
When the Trinchero family bought the Sutter Home Winery in 1948, they had a vision, a passion, and an insight into consumer tastes. In the early 1970s, Sutter Home started a trend when the company created White Zinfandel, introducing a new, sweeter flavor profile that changed the way Americans enjoyed wine by offering high-quality varietals at an affordable price. By the 1980s and 1990s, Sutter Home became a household name and the second largest independent, family-run winery in the United States. In 2005, the winery was the first to produce the groundbreaking single-serve, 187ml in light-weight plastic bottles, and was one of the first wineries to produce Moscato over 60 years ago. With a fresh new label in 2013, Sutter Home continues to reflect the evolution of the brand and its consumers with 20 different varietals to choose from. For more information visit www.SutterHome.com.
About Operation Gratitude
Operation Gratitude is a 501(c)3 non-profit organization that sends 150,000+ individually addressed care packages to Soldiers, Sailors, Airmen and Marines deployed overseas, to their children left behind, and to New Recruits, Veterans, First Responders, Wounded Warriors and their Care Givers. Each package contains food, hygiene products, entertainment and handmade items, as well as personal letters of support. Operation Gratitude seeks to lift spirits and meet the evolving needs of our Military and First Responder communities, and provide volunteer opportunities for Americans to express their appreciation to all who serve our nation. Learn more at www.operationgratitude.com.