NORTHBROOK, Ill.--(BUSINESS WIRE)--Green Toys, manufacturer of environmentally friendly toys, has selected Blue Chip Marketing Worldwide as its marketing agency of record. Blue Chip will collaborate to grow the Green Toys brand by increasing awareness of their products through brand marketing counsel and creative activation with consumers and key retailers.
“We are excited to extend our team with an insightful, strategic and creative partner like Blue Chip,” said Charlie Friend, Green Toys president. “We know that Blue Chip will help us grow in a way consistent with our brand vision and values.”
The San Francisco-based company manufactures toys from 100% recycled products, and is committed to raising awareness about sustainability while nurturing young minds through safe products made in the U.S.A.
“It’s inspiring to partner with a truly purpose-driven brand like Green Toys,” said Larry Deutsch, EVP & GM of Brand Marketing at Blue Chip. “They have an authentic story to tell, and we’re proud to help share it with parents, retailers and the industry.”
Blue Chip continues to elevate its brand marketing expertise, creating and delivering integrated solutions for major brand, retail and healthcare clients. Over the past year, the agency has grown its digital and social marketing—and content strategy in particular—to fuel their clients’ brand stories and integrated campaigns. Blue Chip’s relationship with Green Toys represents another relevant and collaborative opportunity to help brands differentiate in the marketplace.
About Blue Chip Marketing Worldwide
Blue Chip Marketing Worldwide (www.bluechipmarketingworldwide.com) an independent, full-service marketing agency that delivers results by uniting brands to sales for clients in the retail, healthcare and branding sectors. Named to the Crain’s Chicago Business’ Fast Fifty for five consecutive years and recognized as one of the Top 20 best shopper marketing agencies by Hub Magazine in 2015, Blue Chip delivers transformational growth for high-profile clients such as Procter & Gamble, Celestial Seasonings, Ricola, Blue Bunny, Fisher Nuts, Enjoy Life Foods and Merck through the creation and execution of innovative, multi-platform marketing campaigns. Blue Chip Marketing Worldwide is based in Northbrook, IL.
About Green Toys
Green Toys Inc. creates and manufacturers environmentally and socially responsible products for children. Inspired by its founders’ desire to offer consumers a trusted source for children’s products, Green Toys Inc. provides transparency about its eco-friendly raw materials and US-based manufacturing processes. Green Toys’ line of classic toys and tableware promotes recycling, saves energy and reduces greenhouse gas emissions. For more information, please visit www.greentoys.com.
