NASHVILLE, Tenn.--(BUSINESS WIRE)--Blue Chair Bay Rum, the premium rum brand created by singer/songwriter Kenny Chesney, is taking “making a difference” to the streets to launch its Spirit of Giving Campaign. Spirit of Giving is a series of random acts of kindness designed to encourage philanthropy during the holiday season; the first event premiering on Wednesday, October 28, at 11 a.m. CDT, on Blue Chair Bay’s YouTube page and social channels and continuing each week. Adding to our country’s growing sense of activism and social change, the #SpiritofGiving campaign hopes to both pay it forward and showcase the compelling nature of community kindness.
“On a larger level, the Spirit of Giving campaign aims to engage with viewers promoting kindness and philanthropy,” says Blue Chair Bay Rum President David Farmer. “Our goal is for these acts to inspire and motivate the national and international community to continue what we have started with these events.”
Blue Chair Bay Rum came from its founder Kenny Chesney’s love of the islands. Chesney worked with award-winning Master Blender Mike Booth to ensure the authentic and premium taste of the products. Since its launch in 2013, the flavored rum line which is blended with natural ingredients has rapidly expanded --with seven flavors including white, coconut, coconut spiced, banana, vanilla, coconut spiced rum cream and banana rum cream.
About Blue Chair Bay Rum
Blue Chair Bay Rum, the fastest growing new company launch in the history of wine and spirits, is a collection of premium-blended rums created on the shores of the Caribbean and inspired by multiplatinum singer-songwriter's Kenny Chesney's love of the island lifestyle. Each of Blue Chair Bay Rum’s seven varieties, White, Coconut, Coconut Spiced, Banana, Vanilla, Banana Rum Cream and Coconut Spiced Rum Cream is 100% beach-made and mellowed in casks at one of the oldest, most respected distilleries in the Caribbean. Blue Chair Bay Rum is available in 50ml, 750ml and 1.75L bottles. Blue Chair Bay White Rum 40% ABV, Blue Chair Bay Coconut, Coconut Spiced, Banana and Vanilla Rum, 26.5% ABV. Blue Chair Bay Banana Rum Cream and Coconut Spiced Rum Cream 15% ABV. Please enjoy Blue Chair Bay Rum responsibly. Bottled by Fishbowl Spirits, Rochester, NY.
