CHICAGO--(BUSINESS WIRE)--Today, some exciting news was announced at Twitter’s Flight 2015 Developer and Data Conference: Networked Insights has worked closely with Twitter to launch Kairos Audience Insights which will open new and expanded audience segmentation, insights, measurement and targeting tools to brands that advertise on Twitter.
To fuel this partnership, Twitter is providing Networked Insights with early access to its newest data innovation – the Audience API. With pilot access to this rich new data source, Networked Insights will expand on its ability to connect brands with their opportunity audiences and create highly tailored audience definitions, profile their interests and affinities across 15,000 dimensions and target them with engaging content.
Twitter selected Networked Insights as one of two launch partners with access to the new Audience API, integrating Kairos on this massive new data playground to make analysis easy for brands that want to learn valuable insights and surface new and unique audiences.
Chris Moody, VP of Data Products at Twitter, commented, “The newly launched Gnip Insights APIs are the next step in providing global brands with the audience and content performance data they've been asking for. We’ve worked closely with Networked Insights to help them take advantage of this new data to deliver Twitter advertisers the insights they need to create, understand and target their audiences with data-driven content.”
Networked Insights CEO Dan Neely added, “Networked Insights is excited to continue to break new ground with Twitter and extend the capabilities of Kairos Audience Insights with the Audience API. In three years of helping world-class brands like Under Armour and American Family Insurance find new audiences and expand their existing ones, we have learned how to convert social data into marketing data. The Audience API helps do exactly that. Our partnership with Twitter expands that knowledge to bring marketers nuanced, data driven insights and audience segmentation capabilities to serve them more efficiently and effectively than ever before.”
About Networked Insights
Networked Insights enables brands to connect with and expand their opportunity audiences. Utilizing Kairos the company analyzes and organizes real-time consumer data from the social web to uncover strategic, actionable insights. Kairos helps brands deeply understand their opportunity audiences, create content that connects with them, choose the right media investments, and track the connectedness of those audiences. Learn more at networkedinsights.com and follow @netinsights.