BETHESDA, Md.--(BUSINESS WIRE)--Healthy Directions, a direct-to-consumer nutritional supplement and personal care company and wholly-owned subsidiary of Helen of Troy Limited (NASDAQ: HELE), today released results from a clinical study on its industry-leading heart health supplement, Omega Q Plus® Resveratrol.
The open label absorption study, conducted by KGK Synergize (London, Ontario), was run over a four-week period in mid-2015 on 50 individuals. Participants were split into two groups: healthy subjects and statin users. The primary objective of the study was to determine whether twice daily use of Omega Q Plus Resveratrol resulted in increased plasma levels of coenzyme Q10 (CoQ10)—a powerful antioxidant that also plays a critical role in energy production, thereby providing multiple benefits, but particularly ones related to heart health. The study found that Omega Q Plus Resveratrol use led to a 49 percent increase in CoQ10 levels in healthy individuals, a 60 percent increase among statin users, and a 55 percent increase overall for the combined groups.
Each group in the study consisted of both males and females over the age of 45. The average age of the healthy subject group was 57; for statin users it was 62. Subject health profiles were equivalent in both groups and smoking status, blood pressure, heart rate, weight and BMI were consistent between groups.
“We are excited about these results, which prove that taking Omega Q Plus Resveratrol is a safe, effective, consistent and reliable means of substantially raising plasma CoQ10 levels in both healthy subjects and statin users,” said Connie Hallquist, president of Healthy Directions. “The study results also confirm how Omega Q Plus Resveratrol can help Americans support their heart health naturally.”
Omega Q Plus Resveratrol, which was introduced to the nutritional supplement marketplace in January 2012, was formulated by Dr. Stephen Sinatra, a highly respected and sought after cardiologist and nutritionist. With millions of bottles already sold, this heart health supplement contains an exclusive combination of highly absorbable Hydro Q-Sorb® CoQ10, Calamarine® omega-3 oil, L-carnitine, vitamins B12 and B6, folic acid, and trans resveratrol, for comprehensive cardiovascular support. One daily dose (two softgels) of Omega Q Plus Resveratrol provides 50 mg of Hydro Q-Sorb CoQ10.
“This clinical study left me amazed by just how fast 96 percent of subjects saw a noticeable change in their CoQ10 levels—a 55 percent lift on average, after as little as four weeks,” said Dr. Sinatra, whose expertise is grounded in more than 35 years of clinical practice and research. “It’s always terrific when prior medical research can be duplicated in other studies. In this case, I was delighted that this latest study showed similar results to a previous one I did on the relative bioavailability of coenzyme Q10, published in 1998.”
Omega Q Plus Resveratrol is not sold in stores and is available exclusively at DrSinatra.com, HealthyDirections.com, or by calling toll free 1-866-599-9491. For more information on Omega Q Plus Resveratrol and Dr. Sinatra, visit HealthyDirections.com.
About Healthy Directions
Healthy Directions is dedicated to helping people lead healthier, happier lives by providing expert guidance and superior-quality nutritional supplements and other products from America’s most knowledgeable and highly respected integrative and alternative health doctors.
About Helen of Troy Limited
Helen of Troy Limited is a leading global consumer products company offering creative solutions for its customers through a strong portfolio of well-recognized and widely-trusted brands, including: Housewares: OXO®, Good Grips®, Soft Works®, OXO tot® and OXO Steel®; Healthcare/Home Environment: Vicks®, Braun®, Honeywell®, PUR®, Febreze®, Stinger®, Duracraft® and SoftHeat®; and Beauty: Revlon®, Vidal Sassoon®, Dr. Scholl's®, Pro Beauty Tools®, Sure®, Pert®, Infusium23®, Brut®, Ammens®, Hot Tools®, Bed Head®, Karina®, Ogilvie® and Gold 'N Hot®. The Nutritional Supplements segment was formed with the acquisition of Healthy Directions, a U.S. market leader in premium doctor-branded vitamins, minerals and supplements, as well as other health products sold directly to consumers. The Honeywell® trademark is used under license from Honeywell International Inc. The Vicks®, Braun®, Febreze® and Vidal Sassoon® trademarks are used under license from The Procter & Gamble Company. The Revlon® trademark is used under license from Revlon Consumer Products Corporation. The Bed Head® trademark is used under license from Unilever PLC. The Dr. Scholl's® trademark is used under license from MSD Consumer Care, Inc.
For in-depth information about Helen of Troy, please visit www.hotus.com.
