DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/g53m7g/canada_tv_market) has announced the addition of the "Canada TV Market Report" report to their offering.
A detailed update of Canada's TV market, encompassing free-to-air and pay-TV across all TV technologies plus next-generation TV initiatives and OTT video. Includes TV ratings, revenue, market shares, programming, and advertising.
Highlights:
- Pay-TV penetration peaked at 82% in 2010 and then leveled off at 79-80% of TV households; this rate is expected to remain stable until at least 2018.
- The pay-TV market is expected to be stable. Marginal decline is expected across cable TV, but this will be compensated by growth in IPTV services.
- Rival OTT video services present a challenge to the established Canadian pay-TV market, but all of the major existing operators have sensibly invested in their own TV Everywhere and OTT products and services.
Features and Benefits:
- Detailed assessment of the Canadian pay-TV market
- Evaluates the outlook for pay-TV operators in the face of the threat from OTT video services
Questions answered:
- How will the Canadian pay-TV market develop?
- How will Canadian pay-TV operators respond to the growing threat of OTT video services?
For more information visit http://www.researchandmarkets.com/research/g53m7g/canada_tv_market
