Heartland Launches e-Commerce Merchant Data Protection Solution

Heartland Merchant Ordereze Helps Restaurants Build and Grow Their Businesses Through Secure Online Transactions via Heartland SecureSubmit

Michael Lawler (Photo: Business Wire)

PRINCETON, N.J.--()--Heartland Payment Systems (NYSE: HPY), one of the nation’s largest payment processors, today announced the availability of Heartland SecureSubmit, a data protection solution e-commerce merchants use to protect sensitive consumer cardholder data entered via a consumer’s browser.

Heartland SecureSubmit allows merchants to quickly and seamlessly integrate cardholder data encryption and tokenization into their respective e-commerce websites and checkout pages without redirection or loss of brand identity. All exchanges of sensitive data occur directly between the consumer and Heartland. A shopper’s personal account information or sensitive data does not touch the merchant’s servers and helps minimize an e-commerce merchant’s total cost of payment acceptance.

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Key Highlights/Facts

  • E-commerce will grow over the next three years as shoppers continue to shift their spending from physical stores to online ones. U.S. online retail sales will grow 57 percent by 2018, according to Forrester Research. E-retail’s share of total sales will continue to inch upward, from eight percent in 2013 to 11 percent in 2018. The dollar growth from the actual 2013 figure of $263 billion to the forecast $414 billion for 2018 is 57.4 percent.
  • Ordereze Web Marketing of Bohemia, N.Y., has used the Heartland SecureSubmit solution since January 2014 and specializes in the restaurant business. Ordereze offers a digital platform for restaurants that allows them to operate an online ordering system including take-out orders for pickup and delivery, to promote the restaurant’s services via online marketing, to manage a restaurant’s website, and to integrate, monitor and manage a restaurant’s social media channels through Ordereze’s “Do It For Me Concierge” service.
  • The Heartland SecureSubmit solution also helps e-commerce merchants in other market segments to:
    • Reduce the risk that sensitive consumer cardholder data could be compromised and eliminate the risk of exposure of plain text cardholder data by transmitting the encrypted data through a merchant’s network directly from the consumer’s browser;
    • Withstand vulnerabilities and threats similar to that of a direct-post method (DPM) application programming interface (API) solution; and
    • Decrease payment card industry data security standard (PCI DSS) controls and validation requirements similar to merchants implementing a DPM API solution.
  • Once a consumer’s data is tokenized, the merchant can then reference the order and card using the unique token to perform various actions such as:
    • Returns;
    • Card verifications;
    • Refunds;
    • Voiding transactions;
    • Editing transactions;
    • Transaction reporting; and
    • Allowing returning buyers who pay with an account on file (multi-use tokenization).
  • The Heartland SecureSubmit solution can be easily deployed by merchants in several ways.
    • A JavaScript that is integrated into a merchant’s checkout page and encrypts sensitive customer data.
    • A Heartland Portico Gateway software development kit (SDK) and sample code, which is offered in the most popular programming languages.
    • A downloadable plugin compatible with more than 70 percent of the major shopping carts used by merchants globally. Merchant developers can download, configure and begin sending test transactions to Heartland in less than 10 minutes.
  • Heartland SecureSubmit is available today for e-commerce merchants wanting to connect to the Heartland Portico Gateway. Merchants can contact their Heartland relationship manager or a member of the Heartland e-commerce specialists’ team at +1.844.814.4026 or Insidesales_ecomm@e-hps.com.

Supporting Quotes

  • Tim Carr, vice president of sales, Ordereze
    “The Heartland SecureSubmit solution allows us to provide restaurants with a secure online ordering platform that gives them exactly what they need—the ability to seamlessly engage with, promote and provide exceptional products and services to their customers. Heartland helps us be the one-stop digital dashboard that restaurants have come to rely on from Ordereze.”
  • Ryan Meo, chief innovation officer, Baseline Webworks
    “Our development team and our clients like Heartland SecureSubmit. Integrating online payment into small business websites has always been expensive and painful. Heartland SecureSubmit has completely changed that and now our clients can get an amazing and secure online payment portal without breaking the bank.”

    Editor’s note: Based in Cincinnati, Ohio, Baseline Webworks is a prominent website designer specializing in custom and e-commerce website development, branding and online marketing.
  • Michael Lawler, president, strategic markets group, Heartland
    “Our Heartland SecureSubmit solution is designed to help e-commerce merchants increase shopper conversions, encourage repeat purchases and minimize total cost of payment acceptance. Heartland is enabling e-commerce merchants, including Ordereze, to grow their businesses, demonstrated by the fact than more than 1,800 merchants have deployed our Heartland SecureSubmit solution. Heartland has also recruited more than 50 companies to serve as referral partners.”

Digital Assets

Supporting Resources

Tags/Keywords: Heartland Payment Systems, Heartland, Heartland SecureSubmit, SecureSubmit, e-commerce, Heartland Portico Gateway, Portico Gateway, Michael Lawler, Ordereze, Tim Carr, Baseline Webworks, Ryan Meo

RSS Feed for Heartland news releases: http://www.snl.com/irweblinkx/rss/prfeed.aspx?iid=4094417

About Heartland

Heartland Payment Systems, Inc. (NYSE: HPY), one of the largest payment processors in the United States, delivers credit/debit/prepaid card processing and security technology through Heartland Secure™ and its comprehensive Heartland breach warranty. Heartland also offers point of sale, mobile commerce, e-commerce, marketing solutions, payroll solutions, and related business solutions and services to more than 300,000 business and educational locations nationwide.

A FORTUNE 1000 company, Heartland is the founding supporter of the Merchant Bill of Rights, a public advocacy initiative that educates merchants about fair credit and debit card processing practices. Heartland also established the Sales Professional Bill of Rights to advocate for the rights of sales professionals everywhere.

Contacts

Heartland
Kevin Petschow, +1-312-205-1607
Kevin.Petschow@e-hps.com
or
G&S Business Communications
Chandra Hayslett, +1-212-697-2600, ext. 1267
chayslett@gscommunications.com

Contacts

Heartland
Kevin Petschow, +1-312-205-1607
Kevin.Petschow@e-hps.com
or
G&S Business Communications
Chandra Hayslett, +1-212-697-2600, ext. 1267
chayslett@gscommunications.com