DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/8hp5rz/mobile) has announced the addition of the "Mobile Ad-spending Market in the US 2015-2019" report to their offering.
The mobile ad spending market in the US to grow at a CAGR of 29.07% during 2014-2019.
This report covers the present scenario and growth prospects of the mobile ad spending market in the US for 2015-2019. To calculate the market size, the report considers the revenue generated from the mobile search advertising and mobile display advertising that includes banners, in-app, video, rich media, email, and P2P messaging.
The report, Mobile Ad Spending Market in the US 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.
The high utilization of social media is a critical trend observed in this market. Social media has become a major data source for many organizations because of its ability to provide instant feedback about videos, games, and music through blogs and social networking sites. Content developers are tapping social computing tools for marketing, branding, recruitment, and wide-ranging knowledge management initiatives.
According to the report, the high reachability of mobile apps is a major driver that promotes growth in this market. Organizations choose mobile ads as a method of reaching out to people. It is challenging to reach a large number of people from all age groups at once. However, many smartphones are now available in affordable price ranges, which will increase their adoption among all income groups.
Further, the report states that the short life cycle of ads will pose a significant challenge to the market. Continuous efforts are being made by vendors to update their ads in terms of the latest customer requirements and market trends. Irrespective of these efforts, customers tend to lose interest in these ads within a short span of time due to monotony.
Key Vendors
- Flurry
- Millennial Media
- MoPub
- Pandora
Other Prominent Vendors
- Amobee
- Baidu
- Byyd
- Chartboost
- Fyber
- HasOffers
- Hipcricket
- iAd
- inMobi
- Kiip
- Matomy Media
- MobPartner
- OfferPal Media
- Opera Mediaworks
- PubMatic
- Science
- Smaato
For more information visit http://www.researchandmarkets.com/research/8hp5rz/mobile
