WILTON, Conn.--(BUSINESS WIRE)--Toluna, the leading digital marketing research and technology business, has announced the approval of a $10 million investment in the company’s fast-growing, and widely-adopted QuickSurveys product.
QuickSurveys is an on-demand, digital consumer insights platform - fully integrated with Toluna’s global community of 9 million consumers. QuickSurvey’s revenue is set to more than double in 2015 for the third consecutive year. Clients include British Airways, Playtex, Beiersdorf, and the list goes on.
In addition to a strong web-based DIY business, QuickSurveys is a streamlined survey research infrastructure, which provides on-demand survey creation and real-time targeting and respondent access to global measurement companies including Nielsen and dunnhumby.
The investment in QuickSurveys will be used to fuel further growth by appointing key staff, developing enhancements to market research automation tools, and increasing marketing spend.
“At Toluna we are focused on developing methods to streamline the creation of meaningful insight and deliver them in real-time. Toluna.com is the world’s largest social voting community and via QuickSurveys we can deliver the opinions of millions of community members on-demand 24 hours a day, seven days a week, 365 days a year” commented Frederic Petit, CEO, Toluna.
Phil Ahad, Senior Vice President, Toluna QuickSurveys, said: “In addition to being real-time, the QuickSurveys reporting and analysis engine is second-to-none, which is why many of the world’s biggest businesses turn to us for their market insights as they receive on-demand access to consumer opinion.”
This announcement comes on the heels of several important corporate milestones for Toluna, including the company’s 15 year anniversary, and the launch of a groundbreaking Toluna.com Mobile App.
To learn more about Toluna, and our view of technology-inspired market research visit www.toluna-group.com and view our corporate video.
Notes to Editors
Funding was approved by ITWP Acquisitions LTD, a private investment firm, and sole shareholder of Toluna. ITWP is owned by Verlinvest, Invesco Perpetual (a private investment company, owned by families who are part of AB-InBev control group) and Nielsen.
About Toluna
Leading digital marketing research and technology business, Toluna brings together people and brands in the world’s largest social voting community. As a leading all-in-one global source for actionable insights, we help market researchers, insights professionals and companies anywhere in the world make clearer and better business decisions that drive better business results.
Our social voting community of more than 8.6+ million members spans more than 46 countries, enabling our clients to develop a deeper understanding of anyone, anywhere, anytime they need it.
Toluna provides the industry’s leading survey technology suite, enabling hundreds of organisations worldwide to create online and mobile surveys, manage panels and build their own online communities. Toluna products include PanelPortal™ Online Communities and Toluna QuickSurveys™ and Toluna Analytics™.
With 17 offices in Europe, North America and Asia Pacific, Toluna works with many of the world’s leading market research agencies, media agencies and corporations.
