PARIS--(BUSINESS WIRE)--From 21 to 23 September PARIS RETAIL WEEK will bring together in one place E-COMMERCE PARIS, Europe's the major cross-channel gathering for e-merchants and a new event focusing on store digitization and 360° connected retail: the DIGITAL(in)STORE by Equipmag trade show.
Launched by EQUIPMAG, the leading Retail, Distribution and Point of Sales (POS) tradeshow, DIGITAL(IN)STORE will highlight the new point-of-sale technologies: digital marketing and mobility, social commerce, new payment systems, business intelligence, as well as smart furniture, innovative merchandising and special lighting.
For its part, E-COMMERCE PARIS will gather the whole connected commerce value chain, offering a comprehensive range of services in the fields of cross-channel technology and customer experience, in digital marketing and logistics.
With 550 companies taking part and 35,000 visitors, PARIS RETAIL WEEK is a professional event of a kind never seen before, with the ambition of bringing together retail and e-retail players, and being the unmissable, market-leading event of the autumn for store chains, brands and e-traders.
A CONFERENCE-PACKED EVENT FOR DEMYSTIFYING THE RETAIL INDUSTRY OF TOMORROW'S WORLD
Perfect mix between exhibitions, conferences and discussion space, PARIS RETAIL WEEK will provide a comprehensive programme alongside the two shows:
- "Responsive Retail", as the event's underlying theme, will be central to all discussions during the four plenary conferences. This will be the ideal opportunity for visitors to listen to testimonials from companies CEOs, marketing managers, supply chain directors and omni-channel directors.
- Through Keynotes, the teams of Google, Alibaba, 1001pharmacies.com and Whole Foods Market... offer their strategic insight into the issues currently facing the industry and share their experience with visitors.
- The major social platforms – Facebook and Twitter – will come and present their new features and offer their advice during the Academy Sessions.
- The event's partners (ACSEL, BeCommerce, FEVAD, Mobile Marketing Association, Cap Digital,…) will address participants through a series of Special Sessions and workshops to provide their perspective and analysis of recent market trends.
- Serving as a real toolbox for visitors the Solutions Workshops will give a chance to discover the best solutions in the market around five key topics: technology, digital marketing, customer experience, logistics and industry-wide issues.
- Masterclasses by Visiplus Academy will be offering professionals 27 mini-training sessions on key e-commerce topics, such as SEO version 2016, new Google AdWords features, brand content applied to e commerce, and the new faces of m-commerce and social commerce.
SPECIAL EVENTS ALONGSIDE THE SHOWS
PARIS RETAIL WEEK will also feature special events alongside the two shows:
-
2
different store tours (concept stores/ large scale retail outlets)
will be organized on September 22nd and 23rd to
make discover Parisian stores that stand out for their innovative
concepts, the new technologies implemented, a differentiating design
or their unique services.
The first Paris Retail Tour will be held on Tuesday September 22nd. During this inspirational day, stores and brands’ top managers, French and international, will visit a selection of 7 stores located in the heart of Paris. The tour provides an opportunity to see best-practices in motion and meet store representatives to get their feedback.
The second Tour organized in partnership with Store Electronic Systems on September 23rd will provide participants the opportunity to preview several stores at the cutting-edge of digital technology. From different large retail sectors (food, electronics, luxury), these globally unique sales outlets are reinventing in-store purchasing and offering shoppers new services like personalized coupons and, in real time, the geo-location of products, self-scan to pay, enhanced and contextualized information etc.
-
The E-COMMERCE
Awards, Ceremony which will be held on Monday September 21st:
10 innovation prizes will be awarded including a « Rookie of the
Year » Award dedicated to start-up companies.
Comprising industry-recognized professionals, the E-Commerce Awards jury strives to focus the spotlight on promising companies and innovations that are likely to provide the market with an effective response to the issues facing retailers, e-retailers and brands in general.
Launched in 2014 by the E-Commerce Paris show, The "Rookie of the Year" award will showcase three finalists who were shortlisted before the event to present their projects on the big day. The award will be subject to a public vote and is in keeping with Comexposium’s determination to act as a springboard for young start-ups.
IN BRIEF
PARIS RETAIL WEEK #Paris RetailWeek
The event will be held under the patronage of France's Junior Minister for the Digital Economy.
| Two shows : | E-commerce Paris #ECP15 • http://en.ecommerceparis.com/ | |
| Digital(in)Store #DIS15 • http://en.digital-in-store-event.com/ |
September, 21 to 23, 2015
Paris Expo, Porte de Versailles •
Pavilion 1
550 exhibitors • 35,000 visitors
