Skylanders Partners with Carlin Race Car Driver Max Chilton to SuperCharge the Indy Lights Championship!

Max Chilton Takes on Mazda Raceway Laguna Seca in a Skylanders® SuperCharged Vehicle during Season Finale of Indy Lights Championship on September 12-13!

Carlin race car driver Max Chilton races in a Skylanders® SuperCharged vehicle for the season finale of the Indy Lights Championship on September 12-13 at Mazda Raceway Laguna Seca. (Photo: Business Wire)

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MONTEREY, Calif.--()--Start your engines! Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (NASDAQ: ATVI), proudly announces that Skylanders®, the number 1 kids’ console game in the world1, is the official partner of Max Chilton for the season finale of Indy Lights Presented by Cooper Tires, part of the Mazda Road to Indy. The partnership takes Skylanders SuperChargers latest innovation of vehicles-to-life -- and revs up one of the games’ newest features, racing. Chilton, a 24-year-old former Formula 1 driver and fan of the Skylanders franchise, will blaze the tracks of Laguna Seca in a Skylanders supercharged-themed race car on September 12-13.

“It’s great to once again be working with the team from Skylanders to support the launch of their new Skylanders SuperChargers game. This follows an event we did together recently in Germany at the Gamescom conference. I’m excited to have developed the relationship and bring it into my racing. At Laguna Seca this weekend, my Indy car will be branded with SuperChargers livery as part of a number of media and digital promotions,” said Max Chilton. “The Skylanders Superchargers game is all about speed, reactions and of course winning, so there are obvious parallels to real life racing, albeit I can’t grab powerups or slow other drivers down with a laser cannon! I’m hoping for a strong finish to the season and targeting another podium or a win to round off the year with Carlin.”

Activision recently revealed that Skylanders SuperChargers will introduce a franchise first: racing gameplay. Skylanders SuperChargers all-new Racing Mode, playable in Land, Sea and Sky environments, features supercharged racing combat, layering in even more depth and excitement to the game's online multiplayer component. The high-octane mode is further amplified with all-new time trials, which include three-lap races that take friendly competition up a notch as players battle for the best time score on the leaderboard. All Skylanders SuperChargers Starter Packs will come loaded with dynamic race tracks featuring hidden routes, power-ups, and diverse locations. Whether played in offline split-screen or online multiplayer, gamers can choose the best route to finish a race, trying to avoid attacks along the way as they navigate through dynamic environments. Voice-chat is available with friends, and friends of friends, on console versions of the game for an added layer of excitement.

“Max epitomizes what Skylanders SuperChargers is all about – high-energy, fun, powerful, vehicles and racing,” said John Coyne, senior vice president of consumer marketing, Activision Publishing, Inc. “Skylanders appeals to fans of all ages, and we’re excited to see Max’s SuperCharged performance this weekend!”

In the days leading up to the North America launch of Skylanders SuperChargers, Portal Masters also can witness the magic of the newest game in the Skylanders franchise first hand before the game’s official launch. Fans can meet at the Toys“R”Us Times Square New York flagship store on Saturday, Sept. 19 and Sunday, Sept. 20 from 12 - 5 p.m. ET to play the game and receive a free Hot Streak Skylanders SuperChargers vehicle while supplies last. Starting midnight on Sunday, Sept. 20, 140 Toys“R”Us locations will be open for fans to purchase the game and all Toys“R”Us stores nationwide will be open at 8 a.m.3 (complete list of stores available on Toysrus.com/toyevents).

Skylanders SuperChargers expands upon the franchise’s signature gameplay to introduce a brand-new play pattern to fans, vehicles-to-life. For the first time ever, kids can explore and navigate the mountainous terrains, deep sea environments and big blue skies of Skylands like never before by going behind the wheel of powerful, tricked-out land, sea and sky vehicles - bringing them from the physical world into the digital world in a high octane action-adventure videogame. The game will be available on September 20 in North America, September 25 in Europe, and September 26 in Australia/New Zealand on the Xbox One, Xbox 360, PlayStation® 4 system, PlayStation® 3 system and Nintendo’s Wii U™ system. Additionally, the Skylanders SuperChargers experience will be available on Apple TV®, and select iPad®, iPhone® and iPod touch® devices.

For more information on Skylanders, please visit https://www.skylanders.com/ or follow us on Instagram @SkylanderstheGame, Twitter @SkylandersGame and Facebook.com/SkylandersGame.

About the Skylanders® Franchise

The award-winning, $3 billion Skylanders franchise has sold through more than 250 million action figures2 since pioneering the toys-to-life category in 2011 with the debut of Skylanders® Spyro’s Adventure. The game originated a play pattern that seamlessly bridged physical and virtual worlds across multiple platforms. In 2012, Skylanders® Giants further evolved the genre and added LightCore® characters to the collection of interaction figures. Skylanders® SWAP Force, which launched in 2013, introduced an all new play pattern – swapability. In 2014, Skylanders® Trap Team reversed the magic of bringing toys to life by allowing players to pull characters out of the digital world into the physical world and became the number 1 kids’ console game globally1.

About Activision Publishing

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading global producer and publisher of interactive entertainment. Activision maintains operations throughout the world. More information about Activision and its products can be found on the company's website, www.activision.com or by following @Activision.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing’s expectations, plans, intentions or strategies regarding the future, including statements about the expected release date of Skylanders SuperChargers are forward-looking statements that are not facts and involve a number of risks and uncertainties. Factors that could cause Activision Publishing’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include unanticipated product delays and other factors identified in the risk factors sections of Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

© 2015 Activision Publishing, Inc., SKYLANDERS, SKYLANDERS SUPERCHARGERS, SWAP FORCE, LIGHTCORE and ACTIVISION are trademarks of Activision Publishing, Inc.

1Based on revenue from January – July, 2015, according to the NPD Group, GfK Chart-Track, and Activision Blizzard internal estimates, including toys and accessories.
² The NPD Group, GfK Chart-track, Activision Blizzard internal estimates, including toys and accessories
³Toys“R”Us stores in the U.S. will open at 8am local time on Sunday, September 20, except for stores in Paramus, NJ, which will not be open due to local ordinances. Toys“R”Us Express and Outlet locations generally follow the hours of their respective shopping centers. All store hours can be found online at www.Toysrus.com/StoreLocator.

Contacts

PMK•BNC
Michele Wyman, 310.854.3264
michele.wyman@pmkbnc.com
or
Activision Publishing, Inc.
Dior Brown, 424.744.5864
dior.brown@activision.com

Contacts

PMK•BNC
Michele Wyman, 310.854.3264
michele.wyman@pmkbnc.com
or
Activision Publishing, Inc.
Dior Brown, 424.744.5864
dior.brown@activision.com