MANCHESTER, England--(BUSINESS WIRE)--(NYSE: MANU) Manchester United and South Korean footwear brand Sbenu have today announced an agreement which will see the company become the club’s Official Casual Footwear Partner in the country.
As part of the agreement, Sbenu will have the exclusive rights to produce and market Manchester United branded casual footwear in South Korea.
Established in 2013, the company has already seen rapid growth and is popular amongst South Korean’s of all ages.
Manchester United’s Group Managing Director, Richard Arnold comments:
“Sbenu is a popular brand in Korea and we look forward to seeing the Manchester United crest on their products. Having recently opened its 100th store and soon to be opening its 100th franchise we are confident these products will be attractive to our 15 million South Korean fans.”
Sbenu CEO, Hyo-Jin HWANG comments:
“Sbenu has quickly gained market reputation and became a household name in South Korea for its continued commitment to product and marketing innovation.
“Through our partnership with Manchester United, the world’s biggest football club, we look forward to delivering innovative co-marketing initiatives to the fans to ensure Sbenu stays at the forefront of their mind as South Korea’s leading shoe brand.”
About Manchester United
Manchester United is one of the most popular and successful sports teams in the world, playing one of the most popular spectator sports on Earth. Through our 137-year heritage we have won 62 trophies, enabling us to develop the world’s leading sports brand and a global community of 659 million followers. Our large, passionate community provides Manchester United with a worldwide platform to generate significant revenue from multiple sources, including sponsorship, merchandising, product licensing, new media & mobile, broadcasting and match day.