DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/hb9gc4/malaysian_banking) has announced the addition of the "Malaysian Banking Services Customer Experience Management" report to their offering.
In this first Customer Experience Management report for Malaysia's Retail Banking industry, this report explores the relationship of the experiences provided by banks for its customers. We look at the critical factors that influence customer behaviours throughout the three phases (pre-purchase, purchase and post-purchase) of their journey, through the companies' touch-points.
Key Topics Covered:
1. Malaysian Banking Services Customer Experience Management
2. Research Methodology
3. Executive Summary
4. CEM Report - Malaysian Banking Services 2014
5. Understanding Pre-Purchase Behaviour
6. Understanding Purchase Behaviour
7. Understanding Post-Purchase Behaviour
8. Analysis by Customer Experience Index (CEI)
9. Analysis by Company
10. Final Words - What We are Excited About
Companies Mentioned
- CIMB Bank
- Maybank
- Public Bank
- RHB
For more information visit http://www.researchandmarkets.com/research/hb9gc4/malaysian_banking
