MINNEAPOLIS--(BUSINESS WIRE)--Say hello to DQ Bakes!™, the DQ® system’s new line of innovative hot desserts, sandwiches and snack melts. DQ Bakes!™, the largest product launch to roll out in the brand’s 75-year history, is introduced with the brand’s first three-month national television campaign celebrating Fans across the country.
The Dairy Queen® system has become overtly focused on its loyal Fans since 2012. The brand taps its devoted fan base to gain insights on initiatives from advertisements to social campaigns, and even new menu items like DQ Bakes!™. The DQ brand’s newest national ad campaign launching DQ Bakes!™ brings the Fandom message to life by celebrating people and their passions.
“As the makers of ‘Fan Food. Not fast food,’ we stand for our Fans and all Fans across America,” said Barry Westrum, executive vice president of Marketing for American Dairy Queen Corporation (ADQ). “The launch of DQ Bakes!™ and our DQ Bakes!™ oven is the perfect representation of that ideology. Our Fans inspired us to create this new line of nine, high-quality sandwiches, snack melts and hot desserts which will surely give them something to cheer for.”
The new television campaign is titled “I’m a Fan” and features a DQ-original anthem released in time for the DQ system’s 75th Fanniversary year, along with five additional commercials that will begin airing this fall. The kickoff TV spot showcases a wide variety of DQ Fans not only professing love for their favorite people, places and things including vintage cars and the perfect nature hideout, but also delicious DQ Bakes!™ products. The spot also features a surprise appearance from a well-known celebrity music icon and his hit music video.
The three-month TV campaign for DQ Bakes!™ kicks off on Aug. 31 and will appear on dedicated TV programming including morning and late night shows. Premium placements include primetime season premieres as well as first time NFL in-game placements this fall.
For more information about the Dairy Queen system, visit DairyQueen.com. Connect with the DQ system on Twitter using #LOVEmyDQ and follow the brand at twitter.com/dairyqueen. Visit the DQ Facebook fan page, which has more than 9.9 million friends and become a friend at facebook.com/dairyqueen.
About IDQ
International Dairy Queen, Inc. (IDQ), based in Minneapolis, Minn., is the parent company of American Dairy Queen Corporation (ADQ). Through its subsidiaries, IDQ develops, licenses and services a system of more than 6,600 locations in the United States, Canada and 27 other countries. IDQ is a subsidiary of Berkshire Hathaway Inc. (Berkshire), which is led by Warren Buffett, the legendary investor and CEO of Berkshire. For more information, visit DairyQueen.com.
