DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/hn6v7d/automotive_oem) has announced the addition of the "Automotive OEM Coatings Market in Europe 2015-2019" report to their offering.
The automotive OEM coatings market in Europe to grow at a CAGR of 4.89% during 2014-2019.
The report, Automotive OEM Coatings Market in Europe 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
Integrated coating processes involve a reduction in the number of coating layers. Vendors are increasingly working toward eliminating the primer layer by introducing integrated coating solutions. BASF is at the forefront of this trend, with the introduction of an innovative basecoat that eliminates the need for a primer. This integrated process is expected to offer greater customer value through reductions in capital investments and savings in energy and material costs. Through this integrated process, the company expects to enhance its market share during the forecast period.
According to the report, automakers are increasingly focusing on unique color schemes to differentiate their products and attract buyers. Vendors of coatings such as BASF track current color preferences and predict future color trends for the R&D of basecoats. Though white was the most popular color in 2014, vendors believe the market is expected to witness a growing preference for natural color tones such as copper and brown. A wide assortment of colors and variations such as bronze and rose gold are available in the market, with vendors introducing coating products exhibiting differential effects such as glass flakes and micas. A substantial demand for metallic-colored premium passenger cars is also driving market growth. Metallic coatings are also used in conjunction with non-metallic coatings to provide unique effects.
To arrive at a ranking of the leading vendors and to calculate the market size, the report considers the revenue generated through the sales of automotive OEM coatings.
The report also provides data on the different segments of the market based on the following criteria:
- Technology: water-borne, high-solid solvent-borne, conventional solvent-borne, powder, and UV-cure coatings
- Functional layer: e-coat, primer, basecoat, and clearcoat
- Type of vehicle: passenger cars, light commercial vehicles, heavy commercial vehicles
- Axalta Coating Systems
- PPG Industries
Other Prominent Vendors
- Akzo Nobel
For more information visit http://www.researchandmarkets.com/research/hn6v7d/automotive_oem