NEW YORK--(BUSINESS WIRE)--Sailthru, the leader in driving customer lifetime value through personalization, today announced that Sailthru Sightlines is now in general release and available to all ecommerce and media clients. Originally launched in October of 2014 in a private beta, Sightlines predicts the behaviors and most likely actions of individual customers and generates significant lift for clients across key revenue metrics.
Sailthru Sightlines is the first behavioral predictions technology built directly into a marketing automation and personalization platform. Brands that utilized Sailthru Sightlines combined with personalization reaped significant benefits from the solution. The Clymb, one of Internet Retailer’s Top 500 ecommerce companies for 2015, sought out a solution for optimizing revenue generation and customer lifetime value. By including personalization as a core component and building it into the customer experience, The Clymb saw an 11.8% lift in revenue and an 8.2% lift in purchases from email in January 2015 (when compared to results from non-personalized communications). When combined with Sightlines starting in March 2015, The Clymb then saw an immediate 71% lift in email revenue, 175% lift in revenue per send, and a 72% reduction in opt outs per sale.
With Sightlines, brand marketers can easily predict customer lifetime value at the individual level, giving an accurate view into the revenue that retained customers will generate as far as one year forward. With this information, brands can then optimize acquisition to increase the volume of high value customers gain across their marketing mix. Channel marketers can use Sightlines to dramatically advance customer segmentation strategies without the use of RFM modeling or other, more complicated, forms of analysis. When compared to RFM modeling, Sightlines more accurately identified nearly twice as many top revenue-producing customers, enabling marketers to more effectively increase sales volume and velocity.
Country Outfitter, part of Acumen Brands and a leading purveyor of western and country lifestyle products, was able to use Sightlines to redefine their top segment and dramatically expand their known best customers list by nearly 70%, resulting in a 72% lift in revenue. Now, with one of the most advanced digital marketing teams in the mid-market ecommerce space, Country Outfitter is able to message more customers and earn more without increasing opt-outs and will next be using Sightlines to further optimize customer acquisition strategies.
For media companies, Sightlines reveals which customers are more likely to engage and predicts the volume of pageviews that can be expected, along with other key revenue and engagement-related metrics. For ecommerce companies, the solution predicts which customers will purchase, when they are most likely to do so, at what price points and even total revenue value for individual customers for an entire year.
TheBlaze, an international news company, used Sightlines to leverage the forward-looking probability of email open rates against their previous top-performing segments. Their predictions drove compelling results as the company was able to identify in tests that they could send 27% fewer messages with only a 0.25% decline in page views. Given that email is the channel that delivers the most ROI for marketers (up to $44 per $1 invested), protecting their contact list from irrelevant or untimely communications is one of the most important efforts a publisher can undertake.
“When Gartner Research announced that 80% of a brand’s future revenue will come from just 20% of its existing customers, it drove marketers to shift their focus from acquisition to retention and seek new ways to predict customer behavior,” said Neil Lustig, CEO, Sailthru. “Sightlines is the only predictive technology designed for customer-centric brands. It enables predictions at the individual customer level so that you not only know who your most valuable customers are, but you know exactly what they’ll do next. Because Sightlines is built directly into the Sailthru platform, marketers can then automatically change messaging and delivery to ensure that each prediction becomes reality. It’s the only way a marketer can truly optimize customer lifetime value.”
“With Sightlines, Sailthru now solves the three greatest challenges that marketers face today: building a single customer view, delivering cross-channel engagement and distilling data into insight. With Sailthru Sightlines we can collect and utilize customer data points to make our marketing efforts as efficient as possible,” said Sarah Seiff Lewis, Email Marketing Manager, The Clymb. “Achieving real and optimal results doesn’t just come from identifying who is spending the most, it comes from accurately measuring actions and engagements to then get the right message in front of the right customer at the right time. Sightlines is not only able to provide this level of granularity, but it’s able to do with a speed and power that can’t be matched. You can’t buy multiple point solutions or a legacy marketing cloud and get the same results as what we’re seeing with Sailthru.”
Sailthru, the leader in driving customer lifetime value through personalization, is at the forefront of a major shift in how companies engage with their individual customers and optimize their revenue opportunities. Through the automated analysis of large data sets, Sailthru Smart Data™ generates and delivers personalized, omnichannel digital brand experiences. Sailthru-powered 1:1 relationships with consumers drive higher revenue and conversion for more than four hundred enterprises including Mashable, Rent the Runway, Alex and Ani, Thrillist/JackThreads, Everlane, Huffington Post and Business Insider.
Founded in 2008 by Neil Capel, Ian White and Chris Chapman and headquartered in New York City, Sailthru is recognized for its industry-leading practices promoting consumer privacy and security by the Online Trade Association (OTA) and is on their 2013 Honor Roll. Sailthru has been named #30 on the annual Inc. 500|5000 list of the fastest-growing private companies including #2 in NY and #6 in the advertising and marketing category. For more information, please visit www.sailthru.com.