NEW YORK--(BUSINESS WIRE)--Sailthru, the leader in driving customer lifetime value through personalization, today announced its official integration with hybris software, an SAP company, and omni-channel customer engagement and commerce solutions provider. Now, with Sailthru, hybris customers are able to natively collect both purchase and user behavioral data from hybris-powered websites, attribute all onsite activities to individual customer profiles and incorporate the clickstream data into personalized messages and recommendations in email, onsite and in mobile experiences.
“Easily building a single view of the customer has long challenged retail marketers. They’re aware of the value held in comprehensive user profiles. However, building, managing, and maintaining them as the volume of digital channels grows has been complicated by legacy technologies and data silos,” said Neil Lustig, Chief Executive Officer, Sailthru. “As a part of the hybris Extend marketplace, we’re excited to bring Sailthru’s native omnichannel data collection and cross-channel personalization capabilities to hybris customers so that they can continue on their road to transforming the customer experience using our modern technology.”
Sailthru offers a prebuilt integration with the hybris Commerce Suite that is easily configurable with any client’s website. Marketers leveraging both leading platforms can use Sailthru’s modern technologies to send personalized email, deliver personalized onsite recommendations and in-app experiences knowing that every Sailthru experience has been informed or triggered by purchases, abandonment and other commerce-specific onsite behavior. Organizations such as Matches Fashion and Medic Animal have selected hybris and Sailthru.
“We are pleased to feature the Sailthru integration on hybris Extend, making it easier for our customers to drive customer loyalty and increase sales through relevant, personalized customer experiences delivered across every digital touchpoint,” said Andre Dogan, Director Global Alliances, hybris and SAP Customer Engagement and Commerce. “This integration will allow joint customers to truly take advantage of the opportunity held within the single customer view and deliver a modern retail experience.”
About Sailthru
Sailthru, the leader in driving customer
lifetime value through personalization, is driving a major shift in how
companies engage with their individual customers and optimize their
revenue opportunities. Through the automated analysis of large data
sets, Sailthru Smart Data™ generates and delivers personalized,
omnichannel digital brand experiences. Sailthru-powered 1:1
relationships with consumers drive higher revenue and conversion for
more than four hundred enterprises including JustFab, Rent the Runway,
Alex and Ani, Thrillist/JackThreads, Everlane, Huffington Post and
Business Insider.
Founded in 2008 by Neil Capel, Ian White and Chris Chapman and headquartered in New York City, Sailthru is recognized for its industry-leading practices promoting consumer privacy and security by the Online Trade Association (OTA) and is on their annual Honor Roll. Sailthru was named #30 on the 2013 Inc. 500|5000 list of the fastest-growing private companies including #2 in New York and #6 in the advertising and marketing category. For more information, please visit www.sailthru.com.
About hybris
hybris software, an SAP company, provides
omni-channel customer engagement and commerce solutions that allow
organizations to build up a contextual understanding of their customers
in real-time, deliver a more impactful, relevant customer experience and
sell more goods, services and digital content across every touch point,
channel and device. Through its state-of-the-art customer data
management, context driven marketing tools and unified commerce
processes, hybris has helped some of the world’s leading organizations
including 3M, ASICS, Bridgestone, EE, Galeries Lafayette, Johnson &
Johnson, Levi Strauss & Co, Nestlé, Nespresso, Nikon, Rexel, Samsung
Electronics, Ted Baker, Tommy Bahama and W.W. Grainger, to attract,
retain, and grow a profitable customer base. hybris
Commerce Suite, hybris
Marketing and hybris
Billing sit right at the heart of SAP’s customer engagement and
commerce (CEC) suite of solutions, alongside SAP®
Cloud for Sales, SAP
Cloud for Service and SAP
CRM. These provide organizations with the foundation, framework and
business tools to create a holistic customer view across channels,
simplify customer engagement and solve complex business problems. For
more information, visit www.hybris.com.
