BOULDER, Colo.--(BUSINESS WIRE)--sovrn Holdings, Inc., a partner and advocate to over 50,000 independent publishers and their websites, is today releasing Real Domain DetectionTM as part of its ongoing efforts to improve transparency and fight fraud within programmatic advertising.
As part of its pre-filtering of all ad requests within the sovrn ad exchange, Real Domain technology verifies the underlying URL of the page making the request and delivering the subsequent impression. sovrn’s Real Domain Detection overcomes many of the challenges with existing domain verification techniques, such as requests from multiple nested iframes.
As the 4th largest global network, according to independent audience measurement company Quantcast, sovrn’s investment will help to improve the ad tech industry’s overall transparency and remove sources of fraud, such as the misrepresentation or masking of domains through domain spoofing or ad injection.
Real Domain Detection is the latest investment by sovrn in the area of transparency and fraud prevention, which culminated in sovrn receiving top scores in Pixalate’s May 2015 Global Seller Trust Index. In the index, which measures the overall effectiveness and quality of 400 media sellers, sovrn received the highest ratings for domain transparency and prevention of malware.
“Lack of transparency hurts every legitimate actor,” said Walter Knapp, CEO of sovrn. “Adtech’s automation provides both publishers and marketers with essential tools they need to thrive and grow, but it won’t happen without transparency and trust throughout the system. As a partner advocate to independent publishers, we continue to invest in creating a fraud-free and 100% transparent environment."
Publishers or advertisers interested in learning more about sovrn’s Real Domain Detection can contact sovrn at info@sovrn.com.
About sovrn
sovrn believes independent publishers drive the Internet’s creativity and innovation. As a partner and advocate to over 50,000 independent publishers and their websites, sovrn provides tools and services that help publishers better understand, grow, and engage their readers and enable them to monetize their sites through programmatic advertising. With one billion ad transactions everyday, sovrn’s network of independent publishers provides advertisers with massive reach and the ability to engage with difficult-to-reach audiences on the sites they love. sovrn is headquartered in Boulder, Colo. with offices in San Francisco and New York.
