BOSTON--(BUSINESS WIRE)--in4mation insights, a leading global marketing analytics firm with offices now in five locations (Boston, Cincinnati, New York City, Pensacola, and London), announced today that E. Craig Stacey, Ph.D. has joined the firm and will lead the Marketing Performance Measurement Practice.
Most recently, Craig was the founding partner of the Marketing Productivity Group, a firm specializing in state-of-the-science marketing analytics. He is also the founder of the Institute for Marketing Productivity. Prior to this, he led the data management and modeling practice at MarketShare. Stacey has held senior management positions at Information Resources, DemandTec, and The Coca-Cola Company. He has also served on the faculties of Emory University, Columbia University, and New York University.
Stacey said, “After selling MPG, I was looking for that perfect fit. As I have looked closer, Mark and Steve have assembled the best and brightest team of marketing scientists, engineers, and client service professionals in the industry. I am delighted to be associated with them.”
Mark Garratt, co-founder and partner of the firm, commented, "We are very pleased that Craig is joining in4mation insights. He brings a wealth of knowledge of how traditional, digital, and social media interact in many different markets and industries. This combines well with our high-speed Bayesian computing platform and supports our goals to bring reliability and scale to deep and comprehensive analysis of the marketing ecosystem."
Stacey has a Ph.D in Marketing from the University of Alabama.
About in4mation insights
in4mation insights is an internationally recognized firm in the analytics, marketing research and technology field and is known for its cutting-edge, industry-leading practical leadership, advanced technology and its transparency. in4mation insights has the unique capability of integrating internal customer, sales, and panel data with consumer survey data, which allows for completely customized, business-focused and rich insights on an individual to category level.
The firm’s practice leaders each have more than 30 years experience in consumer research, data analytics, modeling and technology to deliver answers related to Marketing Mix Modeling & Optimization, New Product Forecasting, Pricing & Promotion, Consumer & Market Segmentation, Market Structure and Customer Lifetime Value & Churn. The firm has a global footprint and provides custom solutions to a host of Fortune 200 companies in such industries as Consumer Goods, Retail (online and brick & mortar), Restaurants, IT, Telecom, Financial Services, Pharmaceuticals, and Media.
For more information, please visit:
www.in4ins.com
