CINCINNATI--(BUSINESS WIRE)--Lather, rinse and keep repeating. According to a survey by Herbal Essences, the shower can have a more positive impact on the rest of you day than you might think. In fact, nine out of 10 American women agree that taking time to enjoy their morning shower transforms the rest of their day AND that it is one of the few times during the day where they get to truly “escape.”
The survey found that after an enjoyable shower experience:
- 69% of women feel relaxed
- 56% of women feel prepared for the day
- 52% of women feel happy
- 50% of women feel attractive
Stop and Smell the…Scented Body Products? That shampoo that leaves you sniffing your hair for the rest of the day? Stick with it! American women ages 18-35 who buy products for their scent are more likely to have gotten intimate in the past month (76%) than those who did not (68%), according to the survey. But it doesn’t stop there. Nice-smelling products could do wonders for your social life and even your physique with scent-purchasers being more likely to:
- Consider themselves social (65%) vs. those who don’t purchase products for scent (48%)
- Consider themselves spontaneous (38%) vs. those who don’t purchase products for scent (19%)
- Have exercised in the past week (81%) vs. those who don’t purchase products for scent (72%)
Overall, 85% of women FREQUENTLY purchase shower products solely for scent, and women overwhelmingly prefer a fruity scent (61%) to floral one (39%).
“At Herbal Essences, we know that fragrance has the ability to shift her hair care from a necessary routine into a pleasurable experience, and we have always provided girls with fragrant hair care options to immerse the senses and transport her to paradise right in the shower,” said Stacy Hertenstein, P&G Perfumer. “Knowing that her hair not only looks great, but smells great too, gives her the confidence she needs to be whoever she wants to be that day.”
A Little Escape That’s Worth Every Minute. According to the survey, more than half of American women (54%) admitted that being stressed out is the number one reason they are likely to spend more time in the shower than usual over other instances such as a girl’s night out, vacation, before an interview and even before getting intimate with someone. Plus, women are willing to do what it takes to sneak in some more time under water with 59% running late at least once per week because they spent too much time in the shower.
The Perfect Recipe to Rock Your Routine: Most American women agree that the following three factors make for a more enjoyable shower experience:
- 70% want to adjust the water temperature
- 68% want to take their time
- 68% want to use products that make them smell and feel great
“Herbal Essences believes that what starts in the shower is powerful, and through this survey, we wanted to statistically prove the power of the in-shower experience to set you up for great things later in your day by looking at a number of varying factors, including daily shower habits, multi-sensorial components and lifestyle dynamics,” said April Anslinger, Associate Marketing Director, Herbal Essences. “Not only do the majority of women around the globe unanimously see the shower as an escape, but they overwhelmingly report scent as being one of the key components to a more enjoyable shower experience, which at Herbal Essences, is at the core of our business.”
Other Fun Facts from the Herbal Essences Survey Reveal:
- Morning Spritz vs. Morning Snack: 65% of American women think skipping a shower would have a worse impact on their day than skipping breakfast
- Treat Yourself: A nice hot shower is almost always welcome but with certain luxuries, it can be a real treat. 71% of women find a specialty showerhead to be the most desirable shower luxury followed by mood lighting (15%)
- Time Out: American women spend an average of 19 minutes in the shower each morning
About Herbal Essences
Herbal Essences transforms your haircare routine into an indulgent, multi-sensorial experience both inside and outside of the shower. Rich, indulgent, fragrance-laced products envelop your senses to provide a most pleasurable shower experience, and once you’re dry, they deliver hair that looks and smells amazing and begs to be touched. For more than 40 years, Herbal Essences fragrances have been expertly crafted to offer a range of unique, pleasurable scents that each deliver a remarkably indulgent experience to make girls feel good and transport them (and their hair!) to paradise. Herbal Essences perfumers are constantly evaluating global trends – from fashion and beauty to technology and food – to inspire the mood, look and experience of a fragrance. Whatever paradise a girl seeks, she can find it with Herbal Essences.
To learn more about Herbal Essences, visit www.herbalessences.com or follow us on Facebook: facebook.com/HerbalEssences, Twitter: twitter.com/HerbalEssences and Instagram: @herbalessences.
About the Survey: Methodology
The Herbal Essences Survey was conducted by Wakefield Research (www.wakefieldresearch.com) among 1,000 women ages 18-35 in each of the following countries using an email invitation and an online survey: U.S., U.K., Canada and Mexico. Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. For the interviews conducted in this particular study, for each country, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.1 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.
About Procter & Gamble
P&G serves nearly five billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Should Sers®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.
