GURNEE, Ill.--(BUSINESS WIRE)--Paris Presents Incorporated (“Paris Presents”), creators and distributors of leading beauty brands including Real Techniques®, EcoTools® and Body Benefits by Body Image® and one of the fastest-growing privately held companies in the Beauty industry, today announced it has selected the full-service branding agency of Laughlin Constable (LC) as its advertising and digital marketing agency of record. Laughlin Constable will develop and implement advertising, social media and digital marketing strategy for the Gurnee-based company, which sells its products in 53 countries worldwide.
“We are very impressed with Laughlin Constable’s strategic capabilities, as well as the agency’s impactful work, and believe this is a very strong relationship for us,” said Patrick O’Brien, chief executive officer of Paris Presents. “In addition to outstanding talent, LC’s experienced senior leadership team and in-depth understanding of our brands and their potential will be an asset as our company continues to succeed and grow.”
The agency of record relationship began on June 1. Most of the work will be done out of LC’s Chicago and Milwaukee offices, with assistance from its offices in New York and New Jersey.
“Paris Presents has wonderful brands and people, but what really sets them apart is a passion for entrepreneurship and growth. In that way, both teams and cultures are very alike,” said Mat Lignel, CEO of Laughlin Constable. “As an agency, we are all about ‘what’s next’ and can’t wait to chart that path with our new partners.”
About Paris Presents
Paris Presents is a global, privately held company that creates and distributes beauty products and personal care accessories that elevate the beauty experience for women. They believe in creating meaningful brands, thereby empowering women with affordable, high quality product lines that complete their beauty routine. With the vision of continuously improving consumer experiences, Paris Presents provides a strong brand portfolio, wide range of product categories and customized services through a strong network of National and Global Retailers. For more information, visit www.parispresents.com
About Laughlin Constable
Laughlin Constable has been providing marketing services to its clients for more than 35 years. With offices in Milwaukee, Chicago, New York and New Jersey, the agency provides Full Circle Branding™ solutions including brand strategy development, digital marketing, design, advertising, public relations, media research, planning and buying. Its annual billings are in excess of $165 million. The agency’s clients include: Wisconsin Department of Tourism, Bon-Ton Stores, Sears Holdings, Food Network, Lung Cancer Alliance, USA Network, PDC Brands, Medela, Northwestern Medicine, Master Lock, MillerCoors, and Bright Start/Oppenheimer Funds. For more information, please visit Laughlin.com, www.facebook.com/LaughlinConstable or follow LC on Twitter @LaughlinOutLoud.
