CHICAGO--(BUSINESS WIRE)--Cleversafe, Inc., the web-scale data storage market share leader, today announced that global marketing implementation agency Hogarth has chosen Cleversafe’s web-scale storage software platform. Cleversafe’s technology allows Hogarth to archive rich media assets created by its roster of multinational brands across the globe on a single, unified data storage hub.
Since its inception in 2008, Hogarth has grown from just 14 employees in an attic room in London’s Carnaby Street, to nearly 1,700 employees across more than 20 countries. This rapid growth – combined with a complex production environment that produces high-quality print, television and digital ads across international offices and in multiple languages – required Hogarth to seek out a storage solution that could effectively store its rich media assets at the petabyte level and beyond. The company selected Cleversafe as it offered a cost-efficient and scalable solution for its archival needs, especially when compared to traditional methods, such as tape backup.
“In a production environment like Hogarth’s, we aren’t just storing and accessing single documents – we’re creating large, multifaceted advertising campaigns that could include hundreds or thousands of complex files. On top of that, our media assets often have long lifecycles and need to be accessible as we roll out campaigns from country to country,” said Mark Keller, vice president of technology and co-founder of Hogarth. “Cleversafe’s platform allows us to securely and cost-effectively archive these assets for future use and to retrieve the content in its original condition. These capabilities – combined with the system’s simplicity and ease of use – save us time and money.”
Beyond Hogarth and its employees, the company’s clients in pharmaceutical, financial services and other highly regulated markets rely on the fact that their data is safely stored and can be retrieved quickly to ensure compliance with industry and federal regulations. Both Hogarth and its clients benefit from Cleversafe’s Dispersed Storage Network®, which delivers carrier-grade security for a single copy of content before dispersing it geographically, ensuring data integrity from start to finish.
“As a rapidly-growing and highly successful advertising production agency, Hogarth is on the front line of media innovation, which means they’re constantly producing and storing higher quality photos, videos and more,” said Russ Kennedy, senior vice president of Product Strategy & Customer Solutions at Cleversafe. “The ability to store these digital assets on a single Cleversafe software platform allows Hogarth to cost-effectively grow their archives and to access those archives from office to office. These efficiencies enable the company to take on everything from 4K to 8K and beyond, and to focus on delivering these innovations to their customers.”
About Hogarth
Hogarth began life in 2008 as a 14-person start-up in an attic room above a shop in London’s Carnaby Street. With an objective to challenge traditional advertising production models, it has successfully grown into a business worth around £130m ($200m.) It works with many of the world’s leading brands including Nestlé, Dyson, Mattel and Ford.
About Cleversafe, Inc.
Cleversafe, the web-scale storage market share leader, delivers a breakthrough private cloud software platform that solves petabyte-and-beyond storage challenges. Relied upon by the world’s largest data repositories, Cleversafe reduces 80 percent or more of storage costs while providing carrier-grade security, 15 nines of reliability and simplified storage management. For more information, please visit www.cleversafe.com.
