NEW YORK--(BUSINESS WIRE)--FanDuel today announced exclusive multiyear partnerships with 13 National Basketball Association franchises, including the Atlanta Hawks, Brooklyn Nets, Charlotte Hornets, Chicago Bulls, Cleveland Cavaliers, Dallas Mavericks, Detroit Pistons, Indiana Pacers, Memphis Grizzlies, Miami Heat, Milwaukee Bucks, Orlando Magic and Utah Jazz. This comes after the company announced an exclusive multiyear deal with the NBA in late 2014 and partnerships with sixteen NFL teams over the past two months.
“Partnering with these NBA organizations has been an incredible asset to FanDuel's growth and business. NBA fans comprise a younger, mobile-centric demographic, looking for new ways to engage with their favorite sport, teams and athletes throughout the duration of the season, which is exactly what they get on FanDuel," said Nigel Eccles, CEO and co-founder, FanDuel. "We're going to keep partnering with franchises that recognize FanDuel's ability to keep fans in their seat with their eyes glued to every game because they have a player on their fantasy team that night.”
Through these team deals, FanDuel will have access to a range of marketing assets from in-arena digital signage and in-game promotions to digital, TV and radio advertising, among other branding initiatives. FanDuel will also collaborate with the individual organizations to continue to bring unique experiences to fans, including exclusive player meet-and-greets and VIP road trips to events. Examples of these once-in-a-lifetime events include: the Dallas Mavericks “GM for the Day Program,” Backstage Access to NBA All-Star Weekend and the NBA Fantasy Playoffs Championship.
About FanDuel
FanDuel is the leading one-day fantasy sports company that is transforming the world of fantasy sports with an exciting new way to play. Since 2009 FanDuel has taken the one-day fantasy sports concept from launch to paying out over $10 million in prizes every week, and growing. New public and private leagues form daily and range in size from two to thousands of players. Entry fees start at $1 and payouts happen after games end. Based in New York City with an office in Edinburgh, Scotland, FanDuel is venture backed and has raised $88 million in funding to date from investors including Shamrock Capital, NBC Sports Ventures, KKR, Comcast Ventures, Pentech Ventures, Piton Capital and Bullpen Capital. For more information, visit www.fanduel.com or download the iPhone or iPad app in the App Store.