BEIJING--(BUSINESS WIRE)--ICR, a leading strategic communications and advisory firm, today announced that veteran business journalist Edmond Lococo has joined its Beijing office as senior vice president. Mr. Lococo will play a key role in the development of ICR’s communications offerings for Asia-based public and privately-held clientele.
For two decades, Mr. Lococo covered the world’s largest companies in technology, telecommunications, aerospace and defense as a financial journalist in China and the U.S. He brings invaluable insights and expert counsel to ICR’s Asia-based clients and will serve as a senior on-the-ground resource in Asia for media strategy, media relations and training for executive officers in the region.
Prior to joining ICR, Mr. Lococo was at Bloomberg News for 15 years, including two postings as a foreign correspondent in Beijing. For the last five years, he covered the China technology beat and tracked topics such as computer hardware and software, mobile devices, startups, Internet, cyber security, social media and intellectual property. Previously, he followed the U.S. defense industry for Bloomberg during the wars in Iraq and Afghanistan.
Mr. Lococo began his journalism career in Hong Kong working for the South China Morning Post and Hong Kong Standard, before shifting to wire service reporting for Bridge News in Beijing. Mr. Lococo received a Master’s Degree in Journalism from the University of Michigan, Ann Arbor. He holds a Bachelor’s Degree in Asian History and Chinese Studies from the State University of New York, Albany.
“Edmond’s leadership and insider insights from his reporting career will be tremendously valuable to our Asia-based clients,” commented Bill Zima, co-head of ICR Asia. “As ICR continues to expand its operations in Asia, the addition of Edmond to our seasoned team of corporate communications leaders allows us to offer new services and sources of counsel that will help our Asia-based clients preserve and enhance their reputations.”
“Edmond has developed extensive industry expertise and deep financial and business media relationships during his career as a reporter,” said Jeremy Peruski, co-head of ICR’s Asia practice. “Having spent over 14 years living in China, Edmond is well-positioned to understand local companies’ communications needs and to help them tell more compelling stories for a global audience.”
“Asia-based companies need to communicate messages that resonate not only on the local level but with the broader international marketplace,” said Mr. Lococo. “I look forward to working with ICR to help elevate its Asia-based clients to the global stage.”
About ICR
Established in 1998, ICR partners with companies to develop and execute strategic communications programs that achieve business goals, build credibility, and enhance the long-term value of the enterprise. The firm’s highly differentiated service model, which pairs capital markets veterans with senior communications professionals, brings deep sector knowledge and relationships to clients in more than 20 industries. Today, ICR is one of the largest and most experienced independent advisory firms in North America maintaining offices in Boston, Connecticut, Los Angeles, New York, San Francisco and Beijing.
Learn more at www.icrinc.com. Follow us on Twitter at @ICRPR.
