NEW YORK--(BUSINESS WIRE)--DIDiT, Inc., a mobile-first experiential platform serving consumers who seek to more effectively discover, collect, plan and accomplish offline experiences, today announced a $2MM seed round led by BRaVe Ventures.
DIDiT is a dynamic marketplace of experiences for consumers interested in leveraging online technology to live a more fulfilling offline life. The company’s patent-pending technology will enable a seamless journey from early discovery through post-experience sharing and re-living great moments. DIDiT will use its machine-learning capabilities to provide custom recommendations to users through all stages of life. To deliver on this unique content distribution strategy, DIDiT is partnering with some of the world’s biggest publishers, celebrities and global brands.
“We believe that consumers are craving a holistic solution that takes them from inspiration through achievement, and DIDiT is re-engineering how content is delivered and actioned-upon by this valuable market,” said David Paschkes, CEO of DIDiT, Inc. “It’s an exciting time to redefine this space, and we are proud of the caliber of our team engaged in helping us reach this vision.”
BRaVe Ventures, a leading strategic advisory and investment firm specializing in the technology, media & entertainment revolution led the round. “I’m a firm believer that in the ‘Attention Economy,’ an offering that can deliver a true meaningful experience based on personal aspirations and goals, can win big,” said BRaVe co-founder Gary Vaynerchuk. “DIDiT may have that here.”
"We are approached by hundreds of companies each year and invest in only a handful. The purchase funnel is not linear, and it's clear that DIDiT recognizes the value in serving evergreen content to always-on consumers across all demographics who are keen on optimizing their time offline," said Wenda Harris Millard, President and COO, MediaLink.
DIDiT’s investment team includes executives from the digital and brand worlds, including Fred Santarpia (Chief Digital Officer, Condé Nast), Rich Lehrfeld (VP, Global Media, Sponsorship & Experiential Marketing, American Express), Ezra Kucharz (President, CBS Local Digital Media), Mark Gerson (Chairman, Gerson Lehrman Group), Jack Myers (Chairman, MyersBizNet), Rick Song (Global Head of Media Solutions, ZEFR), Kevin McGurn (Head of Sales, FullScreen), Karen Lieberman (Vice President, Sales and Digital, Disney Music Group), Kristina Hahn (Head of CPG, Google), and others.
Ultimately, DIDiT will be the quintessential ally for “experience collectors”. DIDiT is currently in private beta and accepting user requests at diditlabs.com.