DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/czvvpg/global_ott_tv_and) has announced the addition of the "Global OTT TV & Video Forecasts" report to their offering.
Global OTT TV and video revenues [covering 64 countries] to reach $51.1 billion in 2020; a massive increase from the $4.2 billion recorded in 2010 and the $26.0 billion expected in 2015.
The US will remain the dominant territory - with OTT TV and video revenues rising by $16.6 billion between 2010 and 2020 to $19.1 billion. China's OTT TV and video revenues will rocket from just $40 million in 2010 to $2,815 million in 2020 - to push China up to fourth place in the world rankings.
SVOD will become the largest revenue source in 2020, overtaking OTT advertising. SVOD will add $14 billion between 2014 and 2020, with advertising on OTT sites up by nearly $12 billion.
The report forecasts 249 million SVOD [subscription video on demand] homes by 2020, up from 20 million in 2010 and an expected 117 million by end-2015. The US will contribute 70 million SVOD homes to the 2020 total.
SVOD revenues will soar from $1.0 billion in 2010 to $7.6 billion in 2014 and onto $21.6 billion in 2020. The US generated SVOD revenues of $753 million in 2010. Its revenues will climb by 765% to $6,516 million in 2020.
For more information visit http://www.researchandmarkets.com/research/czvvpg/global_ott_tv_and
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